
Behind the Screens: Kultar Ruprai on Designing Simplicity in a Complex Digital World
In this edition of Behind the Screens, we meet Kultar Ruprai, Lead Designer at Williams Commerce. With more than two decades of experience spanning startups,
Williams Commerce is a full service ecommerce agency with extensive experience in growing ecommerce brands through consultancy, development and optimisation, as well as on-going Digital Marketing.
Head of Sales
"We have had the pleasure of working with Williams Commerce for many years and we can confidently say that our experience with them has been exceptional. The team is always helpful, knowledgeable, and professional. In the past 12 months, John Smedley had numerous high-profile and time-sensitive projects in the pipeline, and we are pleased to say that the Williams Commerce team did an excellent job of helping us to achieve efficient deployment in every case."
Jamie Austin, Head of Ecommerce Operations at John Smedley

In this edition of Behind the Screens, we meet Kultar Ruprai, Lead Designer at Williams Commerce. With more than two decades of experience spanning startups,

Why external partnership is often the catalyst internal leaders need to deliver meaningful digital change. By Tanya Peasgood, Williams Commerce. October 2025 The Lonely Decision

Over the past decade, eCommerce has evolved beyond recognition. Many established retailers now find themselves running legacy platforms that have served them well but are

When it comes to building and running Shopify stores, there’s no shortage of apps. But not all plugins are created equal, and sometimes the best

Hi, I’m Luciane, SEO Lead here at Williams Commerce. I look after our SEO clients and lead the team making sure their websites aren’t just

Welcome to Behind the Screens, our new blog series where we shine a light on the talented people at Williams Commerce. In each edition, we
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