Meet The Team

Robert Williams


Rob founded Williams Commerce in 2009 after a career in corporate IT, and ecommerce startups. Rob is involved in daily operations with both our internal teams and our customers, whilst focusing on our strategic goals of becoming one of the worlds leading ecommerce solution providers.

Michael Kent


With over 20 years of experience in the digital space, Michael joined Williams Commerce in 2009 and is now the Commerce DXP Delivery Director at Williams Commerce and also runs operations at our sister brand, Un.titled. 

Previous work includes being  IT Director and Programme Manager in Wholesale Banking Equity Markets for ING. Michael also has a BSC degree from Warwick University. 

Brian Healy

chief client officer

In his time Brian has worked across a range of digital disciplines – design, content production, project and account management, UX and of course making lots of tea.

Today, along with Keri and Michael, Brian heads up Un.titled, winning new work, helping develop long-term value – for both clients and Un.titled – and nurturing the right team to deliver our projects.

Miruna Sfat

Marketing Director

Miruna has been part of Williams Commerce since 2015 and is now overseeing the Digital Marketing agency, working directly with the marketing team to deliver data-driven strategies and help our clients achieve their online goals across SEO, Paid Search, Paid Social, Email Marketing, Affiliates and more.

With over 8 years of experience in Digital Marketing, Miruna is a creative problem-solver with a passion for building brands, digital strategies and long-term partnerships.

Matt Hogan

Head of Paid media

Matt has amassed over 12 years of extensive marketing expertise, predominantly focusing on Paid Media across various channels such as Google, Microsoft, Facebook, TikTok, and more.

Additionally, Matt enjoys building detailed marketing strategies tailored to various brands and industries, showcasing his strategic acumen.

As well as his Paid Media experience, Matt has worked in email and affiliate marketing. And has collaborated with brands including Monzo, HSBC, and Walmart. He’s worked in many different industries, including B2B, SaaS, e-commerce, financial sectors, among others. And has a proven track record of success in navigating multiple industries and markets.

Tanya Peasgood

Tanya Peasgood


Tanya leads our consultancy team in working alongside our clients to define their business requirements, build delivery roadmaps and consider transformational goals. Her team are involved throughout any engagement from the initial sales process to supporting delivery and ongoing account management.

Headshot of Paul Ngoie

Paul Ngoie

Head of SEO

Paul has extensive knowledge in SEO spanning over 14 years, having extensively worked in some of the most competitive verticals online, including iGaming, ecommerce, fashion retail, SaaS both in UK and Internationally.

A passionate digital marketing expert with a track record of success in delivering effective SEO and digital strategies for various industries and sectors.

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