John Smedly Logo

John Smedley grow revenue by 23% through their digital roadmap

Established in 1784, John Smedley is world renowned for crafting beautiful,
high-quality garments in Britain. They have customers shopping with them in over 150 countries.


"We have had the pleasure of working with Williams Commerce for many years and we can confidently say that our experience with them has been exceptional. The team is always helpful, knowledgeable, and professional. In the past 12 months, John Smedley had numerous high-profile and time-sensitive projects in the pipeline, and we are pleased to say that the Williams Commerce team did an excellent job of helping us to achieve efficient deployment in every case."

61% Increase in conversion rate

23.34% increase in total revenue

34% increase in transactions

Taking a strategic approach to ecommerce

Without a strategic approach to your digital products and presence, you limit the chances of your brand thriving in this space. 

Having a dedicated ecommerce partner in place can make a huge difference to your digital success from ecommerce through to strategic planning. And bringing this partner in on a retainer basis is the best way to build a positive and proactive relationship. 

Williams Commerce delivers exactly this for John Smedley. 

John Smedley Ecommerce & Marketing Retainer Case Study
John Smedley -ecommerce and marketing


John Smedley is an iconic British fashion brand specialising in beautiful, high-quality garments. With a history dating back to 1784, the company has a global customer base and sells in more than 150 countries worldwide. 

Williams Commerce has worked with John Smedley since 2010, acting as the company’s chosen ecommerce partner. A major moment came in 2020, when we worked to upgrade the John Smedley website and move it from Magento 1 to Adobe Commerce Cloud. 

We have an ongoing ecommerce development retainer agreement in place with John Smedley, which means we consistently deliver enhancements and guidance to the company to help them gain the most from their ecommerce website. 


As part of our Adobe Commerce Cloud retainer services, we have identified and established a series of digital objectives with John Smedley. These include increasing sales and revenue, improving the customer experience, building brand awareness, expanding the customer base, optimising web performance and enhancing the company’s product assortment. 

Over the course of 2023, we delivered a series of work for John Smedley. In line with the established digital objectives and part of the digital roadmap we created for this client, our aim was to take the company’s online offering to the next the level.

John Smedley ecommerce development retainer
John Smedley Adobe Commerce Cloud retainer

Highlights of our recent work with John Smedley include: 


Adobe Commerce Cloud Logo
Yotpo Logo


Dedicating our focus to particular areas of the website and targeting achievable goals in 2023, we have successfully brought about a number of impressive benefits for John Smedley: 

  • Enabled an increase of 61% for conversion rate on the website. 
  • Supported John Smedley by growing revenue by 23.34%.
  • Boosted transactions on the website by 34%. 


The close collaboration, level of trust and shared aims we have with John Smedley has seen Williams Commerce deliver for this client for more than a decade. 

We are proud of the benefits we helped John Smedley achieve in 2023 and look forward to seeing what the next chapter brings.

To discuss ecommerce retainer options and learn more about how we can be your dedicated ecommerce partner, get in touch to kick-start an exciting new period for your company. 





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