Skin Inc Case Study

Engages in research, development, manufacture, and marketing of customized skincare products.

"Williams Commerce optimised Skin Inc’s e-Commerce sites and the return on ad spend across all its digital marketing channels"

Deliverables

In 2019, Skin Inc decided to move to
Shopify Plus in order to support greater scalability and ease of operation
Approached Williams Commerce to harness their expertise in Shopify Plus and digital marketing

Approach

Delivered strategic e-Commerce consultancy for the board of management
Included optimising website conversion, as well as making enhancements to the user experience and user interface
Made ad-hoc website improvement projects
Delivered digital marketing services, paid social and PPC
Implemented search engine optimisation and conversion rate optimisation services

Technology

Services

Results

350% improvement on revenue from paid search vs. last year in the US
104% increase on ROAS on Social paid vs. last year in US
47% reduce in Social paid CPA in US
17% increase on conversion rate over last 3 months for Singapore site

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