Skin Inc Case Study

Engages in research, development, manufacture, and marketing of customized skincare products.

"Williams Commerce optimised Skin Inc’s e-Commerce sites and the return on ad spend across all its digital marketing channels"

350% improvement on revenue from Paid Search

104% increase on ROAS on Social Paid

17% Increase in conversion rate


  • In 2019, Skin Inc decided to move to
    Shopify Plus in order to support greater scalability and ease of operation
  • Approached Williams Commerce to harness their expertise in Shopify Plus and digital marketing


  • Delivered strategic e-Commerce consultancy for the board of management
  • Included optimising website conversion, as well as making enhancements to the user experience and user interface
  • Made ad-hoc website improvement projects
  • Delivered digital marketing services, paid social and PPC
  • Implemented search engine optimisation and conversion rate optimisation services




  • 350% improvement on revenue from paid search vs. last year in the US
  • 104% increase on ROAS on Social paid vs. last year in US
  • 47% reduce in Social paid CPA in US
  • 17% increase on conversion rate over last 3 months for Singapore site







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