We help ambitious ecommerce businesses build, grow and optimise on Shopify. From growing D2C brands to major UK retailers, our deep technical knowledge and award-winning marketing capability deliver results that matter.
We do not just launch Shopify stores. We drive ecommerce growth. Our team combines deep Shopify technical expertise with strategic thinking, UX design, digital marketing and systems integration to deliver solutions that genuinely perform.
Founded in 2009, Williams Commerce is a multi award-winning full-service ecommerce agency. As part of the Brandwidth Group within Next15, we bring global scale and specialist focus in equal measure.
Proven experience migrating from Magento 2, WooCommerce and other platforms to Shopify, with minimal disruption and zero data loss.
From Shopify native themes to fully bespoke, headless storefronts, crafted to convert and built to stand out.
ERP, PIM, CRM, EPOS and third-party integrations delivered with precision, connecting Shopify to the systems your business depends on.
Paid search, SEO, paid social, email and affiliate marketing. Our full-service capability means we grow what we build.
Post-launch support, roadmapping and continuous CRO to ensure your Shopify store keeps improving long after go-live.
Shopify has invested deeply in AI, embedding intelligence across the entire platform. From Sidekick, Shopify's AI business assistant, to Shopify Magic for automated content creation, AI-powered product imagery, agentic storefronts that put your products into ChatGPT and Microsoft Copilot conversations, and SimGym for simulating customer behaviour before you launch, the platform is evolving at pace.
Shopify's Winter 2026 Edition introduced over 150 new features with AI at the centre of every one. For merchants, this represents an extraordinary opportunity to save time, reduce costs and reach customers in entirely new ways.
Williams Commerce is the bridge between Shopify's rapidly evolving AI capability and the ecommerce businesses who want to realise its full potential.
Our team stays at the forefront of every Shopify release, ensuring our clients are not just aware of what is possible, but actively benefiting from it.
Talk to Our TeamShopify's AI business assistant analyses your store data, builds custom apps via text command, creates Shopify Flow automations and delivers proactive trading recommendations via Sidekick Pulse.
AI-generated product descriptions, email subject lines, SEO-optimised content and studio-quality product image editing built directly into the platform. Scale your content without scaling your team.
Your products, brand voice and checkout experience appear directly inside AI conversations on ChatGPT, Perplexity and Microsoft Copilot, opening an entirely new sales channel.
Simulate real customer behaviour before you launch. SimGym uses AI trained on billions of real commerce sessions to predict how shoppers will respond to changes in your store.
Describe what you want and generate custom store themes, layouts and brand options without needing a designer for every iteration. Professional-quality design made accessible.
Test theme changes and promotional variants in parallel, then let AI identify and deploy the best performing version. Native A/B testing that removes the need for costly third-party tools.
Millions of businesses choose Shopify to sell online, via marketplaces, social media and in person. Flexible enough for growing startups and powerful enough for businesses transacting over £100m annually, with transparent total cost of ownership throughout.
Shopify Plus extends the platform for high-volume businesses, adding enterprise automation, customisable checkouts, B2B capability and advanced analytics.
Handles peak demand without issue, from launch through to enterprise volume.
Average site speed of 1.2 seconds. Faster stores convert more customers.
Sell across 20+ channels from a single platform: online, social, marketplace and in person.
A flexible API and over 9,700 apps make integration with any back-end system straightforward.
PCI DSS Level 1 compliant and SSL certified, built for safe and confident trading.
Transparent total cost of ownership with a clear roadmap for growth, no infrastructure surprises.
Shopify Migration
A long-term Williams Commerce client, Fine Food Specialist needed a platform that could support operational agility and marketing innovation across 1,200+ SKUs. We migrated their full catalogue to Shopify, configured a complex native shipping matrix and enhanced their recipe content to drive upsell.
Established in 1981 with over 400 stores, Poundstretcher selected Williams Commerce as their trusted digital partner across multiple brands and sites. We deliver their full ecommerce strategy, development, marketing and integration.
Read the Case StudyExperience-led discovery to define goals, understand your customers and build a clear Shopify roadmap.
Learn moreBespoke theme development, custom functionality and headless Shopify solutions built to your requirements.
Learn moreSeamless migration from Magento, WooCommerce or any legacy platform, data preserved and SEO protected.
Learn moreCustom pricing, trade portals, bulk ordering and ERP integration for wholesale and B2B businesses.
Learn moreCustomer-first design that converts, from UX audits and wireframes to polished, accessible storefronts.
Learn morePaid search, SEO, paid social, email and affiliate. We grow the revenue of the stores we build.
Learn moreConnect Shopify to your ERP, PIM, CRM, EPOS or warehouse system with confidence and precision.
Learn moreOngoing support, roadmapping and continuous optimisation to keep your Shopify store performing after go-live.
Learn moreShopify's B2B capability has transformed how wholesale businesses sell online. We have delivered B2B Shopify solutions with custom pricing, trade accounts and complex ERP integrations.
Shopify is certified PCI DSS Level 1 compliant, the highest level of payment security, with SSL certification as standard. Your customers' data is protected and your business operates with full confidence.
Williams Commerce holds ISO 27001 and ISO 9001 certification, alongside Cyber Essentials Plus and Crown Commercial Service supplier status. You can trust the agency behind your Shopify store as much as the platform itself.
Talk to our Shopify team today. Whether you are looking to migrate, build, grow or optimise, we will help you find the right approach for your business.
© 2026 Williams Commerce Ltd
