
Magento vs Shopify. When to Make the Switch.
After fifteen years of helping UK merchants choose, build, and migrate platforms, Williams Commerce has sat in enough client discovery sessions to know how the
Williams Commerce is a full service D2C ecommerce agency with extensive experience in growing retail brands through consultancy, development and optimisation, as well as on-going Digital Marketing.
Head of Sales
"We have had the pleasure of working with Williams Commerce for many years and we can confidently say that our experience with them has been exceptional. The team is always helpful, knowledgeable, and professional. In the past 12 months, John Smedley had numerous high-profile and time-sensitive projects in the pipeline, and we are pleased to say that the Williams Commerce team did an excellent job of helping us to achieve efficient deployment in every case."
Jamie Austin, Head of Ecommerce Operations at John Smedley

After fifteen years of helping UK merchants choose, build, and migrate platforms, Williams Commerce has sat in enough client discovery sessions to know how the

There is a gap in fashion and lifestyle ecommerce that most retailers know exists but struggle to name. A customer spots a jacket on someone

We’re thrilled to share that Williams Commerce has been shortlisted for Best eCommerce Agency over 30 Employees at the eCommerce Awards 2026. This is brilliant news for our team

At some point, almost every ecommerce leader reaches the same quiet realisation. The platform is technically working. Traffic is coming in. Orders are going out. But something

There is a question we hear from ecommerce leaders more often than you might expect: “We started on Wix. Are we on the wrong platform?” It

In January 2026, OpenAI officially confirmed the roll out of advertising within ChatGPT, marking a shift from search as a list of links to search
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