Marketing

This is where you can find all of your articles and resources relating to Marketing. Learn more online on the Williams Commerce website.

EcommerceMarketingNews

What is Google Merchant Centre Next?

Insights from Cameron Forbes, Digital Marketing Specialist at Williams Commerce As Google continues to refine its services, it has started …

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Desk with glasses, pen and data analysis charts printed on paper also displayed on tablet screen. Two males are shaking hands in the background.
EcommerceMarketingNews

2024 Outlook – “Machine learning is driving personalisation.”

Insights from Rob Williams, CEO at Williams Commerce We’ve had some interesting in-house discussions recently about the needs and experiences …

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Person typing on a laptop keyboard. Image also shows blue icons including a padlock and icons around data security.
EcommerceMarketingNews

Google cookie consent mode v2 – What you need to know 

Google Cookie Consent is changing. A new update to Google Consent Mode is coming in early March 2024. Here’s what you need to know.

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email marketing png
EcommerceMarketingNews

DMARC – What it means for you

Ever had to chase up an email you have sent, only to eventually discover that your original message has ended …

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Digital Inclusion with WCAG 2.2 Best Practices for Web Accessibility
Free ResourcesIntegrationMarketing

Digital Inclusion with WCAG 2.2 : Best Practices for Web Accessibility

“Did you know 75% of website users have visited a website where they have struggled to read content due to …

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Will the livestream commerce trend in Asia spread around the world
EcommerceMarketingNews

Will the livestream commerce trend in Asia spread around the world?

Livestream commerce or live shopping combines the engagement of livestreaming and the ease of online buying. It can drive sales, …

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Why Shopify is the best platform for retail
EcommerceMarketingNews

Why Shopify is the best platform for retail

Shopify offers a complete ecommerce platform for your growing retail business. Around the world more than 4million companies use it …

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third party reviews
EcommerceMarketingNews

Understanding the Importance of Third Party Reviews

‘Word of mouth’ is something every business will know the importance of. What people are saying about the services you …

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Digital Marketing prepare for peak season
Free ResourcesIntegrationMarketing

Digital Marketing – prepare for peak season

Discover where to find your favorite UA reports in GA4 and optimize your marketing strategy. Access essential metrics and make data-driven decisions.

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EcommerceMarketingNews

Marketing in a recession

Marketing in a recession is a fine balance – every penny you spend must contribute to your bottom line results. …

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Chatgpt
MarketingNewsStrategy

From Questions to Stories: The Magic Behind ChatGPT

From artists to students, ChatGPT has raised important questions about information, content and authenticity since its launch in November 2022. …

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Linking GA4 to Google Ads – a six step guide
Google Analytics 4MarketingStrategy

Linking GA4 with Google Ads to optimise performance  

Google Analytics 4 (GA4) and Google Ads are powerful digital marketing tools. When you use them together you can share …

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