Marketing

This is where you can find all of your articles and resources relating to Marketing. Learn more online on the Williams Commerce website.

EcommerceMarketingNews

Why Shopify is the best platform for retail

Shopify offers a complete ecommerce platform for your growing retail business. Around the world more than 4million companies use it …

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EcommerceMarketingNews

Understanding the Importance of Third Party Reviews

‘Word of mouth’ is something every business will know the importance of. What people are saying about the services you …

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Free ResourcesIntegrationMarketing

Digital Marketing – prepare for peak season

Discover where to find your favorite UA reports in GA4 and optimize your marketing strategy. Access essential metrics and make data-driven decisions.

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EcommerceMarketingNews

Marketing in a recession

Marketing in a recession is a fine balance – every penny you spend must contribute to your bottom line results. …

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MarketingNewsStrategy

From Questions to Stories: The Magic Behind ChatGPT

From artists to students, ChatGPT has raised important questions about information, content and authenticity since its launch in November 2022. …

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Linking GA4 to Google Ads – a six step guide
Google Analytics 4MarketingStrategy

Linking GA4 with Google Ads to optimise performance  

Google Analytics 4 (GA4) and Google Ads are powerful digital marketing tools. When you use them together you can share …

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MarketingMarketing & Sales

Will AI Replace Paid Search Specialists?

Explore Google’s latest updates integrating AI into Google Ads and discover whether AI can truly replace the expertise of PPC specialists.

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Google Analytics 4MarketingStrategy

UA vs GA4 Tracking – What you need to know

Wondering how tracking and reporting differs between Universal Analytics and Google Analytics 4? Read the latest Williams Commerce blog and find out everything you need to know.

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Free ResourcesIntegrationMarketing

Where to find your favourite UA Reports in GA4?

Discover where to find your favorite UA reports in GA4 and optimize your marketing strategy. Access essential metrics and make data-driven decisions.

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Free ResourcesIntegrationMarketing

Checklist for GA4 Implementation

Streamline your implementation process and unlock the full potential of GA4 for data-driven decision making. Get started today!

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Sports fashion ecommerce trends
EcommerceMarketingNews

Sports fashion ecommerce trends

Increased awareness of the importance of physical health for our overall wellbeing means the sports fashion sector is evolving dramatically. It has already returned to pre-pandemic growth with an anticipated Compound Annual Growth Rate (CAGR) in excess of 6% to 2030.

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