Ecommerce Archives

This is where you can find all of your articles and resources relating to ecommerce. Learn more online on the Williams Commerce website.

AIEcommerce

ChatGPT Paid Ads Are Here. Gaining a Competitive Advantage in the New Search Frontier 

In January 2026, OpenAI officially confirmed the roll out of advertising within ChatGPT, marking a shift from search as a …

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EcommerceShopifyShopify Plus

Shopify vs Shopify Plus: do you need to upgrade?

You’ve built something worth scaling. Your Shopify store is performing, orders are growing and the platform has served you well. But …

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EcommerceShopify Plus

Optimizely Configured Commerce vs Shopify Plus. Choosing the right enterprise engine for 2026 

In our work with enterprise retailers and B2B organisations, the decision to choose an enterprise ecommerce platform rarely comes down …

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EcommerceShopify

Poundstretcher Gets a Brand New Digital Lease of Life: Why Established Retailers Are Turning to Shopify 

Poundstretcher has been a household name for decades, a staple of the UK high street trusted by millions of shoppers. …

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EcommerceNews

Is Your Ecommerce Platform Holding You Back? The Mid-Market Replatforming Guide for 2026 

You built something real. Revenue grew. The catalogue expanded. The team scaled. But somewhere along the way, the platform that …

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EcommerceShopify

WooCommerce vs Shopify: Which Is Right for Your Business in 2026? 

If you’re currently running on WooCommerce and wondering whether it’s still the right home for your ecommerce ambitions, you’re not alone. Thousands of UK merchants are …

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Ecommerce

Drupal CMS 2.0: A New Era of Simpler, Smarter Digital Experience Platforms

I have been working with Drupal for a long time. Long enough to remember the days when getting a client …

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Ecommerce

The Era of Efficiency. Ecommerce Predictions for 2026

The Era of Efficiency Five eCommerce trends shaping 2026 By 2026, eCommerce is firmly established as a core pillar of retail and wholesale performance, …

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Ecommerce

The End of Drip Pricing

What the UK’s new price transparency rules mean for ecommerce retailers For years, online pricing has followed an uncomfortable pattern. …

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EcommerceShopify

Shopify Collabs: A Smarter, More Profitable Approach to Influencer Marketing 

Influencer marketing has long promised scale and authenticity, yet for many retail businesses it has been resource-intensive and difficult to …

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Ecommerce

Private Equity’s Playbook: Cutting Edge Ecommerce Growth Techniques for Enterprise. 

A Williams Commerce Thought Leadership Briefing for Senior Executives.  For senior executives running large ecommerce enterprises, maintaining aggressive, profitable growth is the …

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AIEcommerceShopify

The AI Renaissance in Commerce: What Shopify’s Winter Edition Really Means for Your Business

Shopify’s Winter Edition 2026 dropped this week with over 150 updates, and they’re calling it their “RenAIssance Edition.” Cute naming …

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