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Red Cuckoo Case Study

Established in 2016, Red Cuckoo is a leading retailer of handbags, known for their functionality,  bold colours and vibrant style.



The range was created for the modern woman in mind, bringing stunning design at an affordable price to the high street. Red Cuckoo’s team of designers are based in London and bring their understanding of British women’s fashion and style to their eye-catching range of handbag designs.

Red Cuckoo chose Williams Commerce to design and develop their retail ecommerce store on Magento 2.

Red Cuckoo Mockup

Magento Commerce, the ideal choice of platform

The new B2C website was built on the Magento 2.3 platform. However, this project had an interesting element as Williams Commerce started by upgrading the existing Red Cuckoo B2B wholesale website to Magento 2.3 as well.

The B2B product catalogue was then duplicated and integrated with the new B2C website, with prices updated for this new consumer base.

Red Cuckoo now has a dedicated B2C website that reflects this exciting fashion brand and offers the opportunity to increase customers, brand awareness and revenue.

More on our work with Red Cuckoo is coming soon.


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