Horwood are kitchenware experts and owners of the Judge & Stellar brands, established since 1896. Their high-quality kitchen essentials and long-standing reputation in the homewares industry makes them a strong force in the Homewares sector.
"A smooth website integration project facilitates improved UX and increased ROI for Horwood Ltd.."
Product, Inventory & Order Netsuite integration
Revenue up by 31.5%
45% increase in organic traffic
Individual brand websites
Established in 1896, Horwood Homewares is one of the UK’s leading suppliers of kitchenware products. They have three separate brands, each offering a diverse range of products. Stellar specialises in premium, high-quality kitchenware targeted at the home chef, while Judge offers a more affordable range marketed as “the perfect choice for your everyday cooking needs.” Lastly, there is Smidge, the newest addition to the Horwood portfolio. Smidge focuses on sustainable everyday products such as coffee cups, water bottles, and drinking straws.
For most of their existence, Horwood has focused their trade on the High Street market, but in recent times has sought to expand its reach within the B2C market.
Currently, the Stellar and Judge brands sit alongside Horwood’s website, while Smidge have a standalone web presence.
As the company’s first entry into the ecommerce sphere, their current platform was successful in two ways:
While this initial undertaking was effective, Horwood now needed to accelerate a website migration project. The purpose of this project was threefold:
One other important deliverable that would maximise efficiency and ROI for Horwood, was that it was vital that all three brands be hosted independently on their own domains while still being managed by the same platform.
This would present a challenge, but in the end proved fruitful for their staff, allowing them to navigate seamlessly from one brand to the other with minimal training required.
From the off, Horwood made clear that they needed a partner who would maintain regular contact every step of the way. As per their request, we provided regular updates and liaised on important issues as and when they arose. Luckily, at Williams Commerce, we believe in including our clients from start to finish. Through ongoing dialogue and feedback, we knew we would deliver on their core objectives.
However, Horwood also had three obligatory requirements:
Transformative growth through Oracle Netsuite
One of the main project cornerstones was delivering a streamlined integration plan from Adobe Commerce Cloud into Netsuite. This would allow for automated passing of data such as transaction histories, stock levels, customer info, and other pertinent information.
Besides this, Oracle Netsuite has offered multiple other solutions which have delivered on all three of their core objectives. These include, but aren’t limited to:
Home & Garden
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