Ping started off in 1959 as a one-man operation making putters in a garage. Today, it is one of the most recognised names in golf equipment, with a product line that includes clubs, clothing, gloves and bags. Ping innovations like perimeter weighting, heat-treated clubheads and color coding of lie and loft are now considered the standard and used by manufacturers throughout the golf industry.
PING is working with Williams Commerce to create a brand-new site on Adobe Commerce Cloud Pro for its soft goods business.
They wanted a site that was brand-focused in order to showcase what we stand for. Because of this, our consumer journey was a key priority, along with showcasing key information about the brand and our products, such as on the homepage and in the About Us section.”
As such, key objectives of the project included:
PING previously operated its soft goods website on a custom-built site. This had issues around site speed and performance, limiting PING’s ability to meet customer expectations and grow.
The new platform offers an advanced level of flexibility to support growth. The company has previously faced challenges around scalability with its previous custom site. These issues will be alleviated thanks to the scalability and support Adobe Commerce Pro delivers.
The new site will take advantage of a host of modules, including the Klaviyo customer growth platform, Paypal payments platform, and Amasty and Mirasvit extensions.
The project has brought about several significant benefits for PING. The company is now in a better position to deliver confirmation emails when an order is placed and once an order is shipped. This keeps consumers up to date on progress.
Enhanced user-friendliness is another benefit, with the ability to call out product icons and descriptions making it easier to present information more readily.
The website is also significantly enhanced from a visual perspective, helping to showcase our products in a more effective way than was previously possible. Additionally, the customer service team now has a reduced requirement to follow up on orders and update consumers.
In terms of a specific feature that stands out, the multi-currency functionality of the site is something really advantageous to PING.
Sports & Sporting Goods
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