Hornby Case Study

Williams Commerce is providing 24/7 Magento support, development and hosting management for Hornby, as well as integrating the Hornby website with Microsoft Dynamics AX. Take a look out our work.


With roots dating back to 1901, the Hornby Hobbies group has been a favourite with children, hobbyists and enthusiasts for over a century. Hornby brands include Hornby Trains, Scalextric, Airfix, Corgi, Humbrol and Pocher.

The company offers both B2B and B2C services via its website, which runs on the Magento platform.

Each brand within the Hornby Hobbies group has an individual Magento storefront. These are used to serve the company’s customer both in the UK and internationally.

Around the clock backing

Williams Commerce has been selected to deliver development and hosting management to Hornby. This means Hornby can take advantage of servers that have been built to allow Magento websites to perform at their highest potential.

By running at this level, Hornby can provide excellent levels of customer service and meet expectations.

Williams Commerce also offers 24/7 Magento support for Hornby. This means that potential downtimes can be minimised, thus lessening periods whereby revenue could be lost and the customer experience negatively impacted.


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Microsoft Dynamics AX integration

Additionally, by integrating the Hornby website with Microsoft Dynamics AX enterprise resource planning system, the Hornby team is able to get a more streamlined view of business operations.

Real time stock, customer and order management are all possible. This better equips Hornby to manage demand and deliver a high level of customer service.

The Williams Commerce support team offers full support for Hornby with the ultimate aim of enhancing the business and enabling Hornby to reach its long-term goals.





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