Young Vic were stuck on an outdated website that fast reaching a point where it was increasingly difficult and costly to maintain. Additionally, the existing website wasn’t responsive and was extremely difficult to navigate on mobile and tablet devices, all of which lead to a poor user experience.
A new responsive design, with improved structure, better user-focused content and clearer calls-to-action was required. Moreover, to create a seamless user experience from homepage to checkout the new website needed to be integrated with Tessitura API and TNEW (Tessitura Network Express Web™).
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