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Synergy Bathroom Solutions Case Study

Synergy Bathroom Solutions is one of the UK’s largest bathroom, showers, plumbing and kitchen distributors.


The Synergy brand is a trading name of Robert Lee Distribution Ltd. This company has a long history dating back to the 1800s. Robert Lee prides itself on the quality of products and services supplied to its valued network of merchants and showrooms.

With a simply stunning collection of the best bathroom solutions for the business to business sector, Synergy brought in Williams Commerce to lead the web development of the new site and enabled Magento 1 to Magento 2 migration.

This brochure site has a simplified, minimalistic web design that enables easy content interaction and a straightforward way to browse through the full range of Synergy Bathrooms products.

The site was designed by the Robert Lee team, before the Williams Commerce team put it into Sketch and front end and back end development work was carried out.

Each category on the site has an integrated brochure, enabling quick browsing for visitors and allowing them to find the kind of products they want in order to make their product ranges really pop.

There is also a stockist search for visitors to use in order to get the very best of the Synergy Bathroom Solutions range as quickly and easily as possible.

Down the line, PIM integration will be introduced to the site. This is a platform with all product information, SKUs and price points that will keep the site fresh and up to date, providing accurate information to each and every visitor.

Take a look at the new Synergy Bathroom Solutions site here.

Synergy bathroom solutions mock image
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