Start-Rite Case Study

Established in 1792, Start-Rite is a leading designer and manufacturer of premium quality children’s footwear.

"Migrating to a Saas solution for lower maintenance, less technical depth while maintaining our design and Prima integration."

Beautiful, Rich Content Pages

New BigCommerce Site

40% Increase in Conversion Rate


  • Start-Rite has been working with Williams Commerce since 2016
  • Start-Rite wanted a fresh new redesign of its e-Commerce store, aligning with its new brand identity and appearance
  • Williams Commerce  recommended to migrate to BigCommerce to:
    • Simply B2C process
    • Saas for less technical depth
    • Lower maintenance


  • Williams Commerce conducted an in-depth technical website audit to provide data-drivenUX recommendations
  • Williams Commerce recommended an Adobe Commerce Enterprise solution with the following custom additions:
    • full mobile infrastructure
    • sophisticated stock availability
    • price functionality adjustments
    • mega dropdown menus
    • integration to Feefo
    • store locator services
    • integration with Prima 
    • multi-select Ajax driven guided navigation




  • Beautiful, rich content pages, filled with high-quality imagery and helpful adviceto aid the shopping journey
  • Boosted conversion rates by 40%
  • Positive response fromcustomers and staff for thenew BigCommerce site
  • Start-Rite enjoyed more controlover marketingand merchandising
  • Ongoing digital marketing engagementwith Williams Commerce to optimize and increase conversion and ROI using analysisand data​​




On Request


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