Skin Inc Case Study

Engages in research, development, manufacture, and marketing of customised skincare products.

Williams Commerce partnered with Skin Inc to deliver a new Shopify Plus website and paid media services to drive sales with a highly-profitable ROAS.

Deliverables

In 2019, Skin Inc decided to move to
Shopify Plus in order to support greater scalability and ease of operation
Approached Williams Commerce to harness their expertise in Shopify Plus and digital marketing

Approach

Delivered strategic ecommerce consultancy for the board of management
Included optimising website conversion, as well as making enhancements to the user experience and user interface.
Made ad-hoc website improvement projects
Delivered digital marketing services, paid social and PPC
Implemented search engine optimisation and conversion rate optimisation service.

Technology

Services

Results

350% improvement on revenue from paid search vs. last year in the US
104% increase in ROAS for paid social vs. last year in US
47% reduce in paid social CPA in US
17% increase on conversion rate over last 3 months for Singapore site

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