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Robert Lee Case Study

One of the largest independent distributors of bathrooms, showers and plumbing products, Robert Lee is a well-known UK-based wholesaler.

"Robert Lee Launch on Magento Commerce "

Digital Transformation

Revnue up by 60%

101% increase in conversion rate

One of the largest independent distributors of bathrooms, showers and plumbing products, Robert Lee is a well-known UK-based wholesaler with more than 160 years of experience.

Williams Commerce were delighted to join forces with this trusted brand and help the business start a new chapter online, by building a beautiful Magento Enterprise website on Magento which caters to both consumers and trade customers.

Technical Details

At the core of the website are powerful B2B ecommerce features and a complete integration with Microsoft NAV, including NAV orders and invoices history, for a seamless ecommerce management experience. Users can also easily register for a trade account and once they’re a registered customer, they’ll gain access to Robert Lee’s full online product range of over 25k items and be able to place trade orders online, 24/7. The website also features useful filters for smooth navigation and comprehensive product information, including the ability to print product pages as PDFs.

A Comprehensive Online Destination

Combining Magento’s rich functionality with bespoke design, this new website is a comprehensive online destination for consumers looking for Robert Lee’s products, who are able to browse their entire catalogue and then use the handy area map to quickly find their local sales reps and all their information. Visitors can also discover all the manufacturers and brands offered by Robert Lee on the website.


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Stunning Custom Design

Once they’re logged in, registered users are also able to enjoy the stunning custom design of the website. With user experience remaining a crucial consideration when building this ecommerce portal, the website is fully responsive on mobile and features UX design.

And that’s not all! Soon, visitors will be able to enjoy even more fantastic B2B ecommerce features as we’re currently working on implementing them, as part of the phase 2 of this project.

Further exciting news is that we are building two brand websites which will be set up as Magento multi-stores. This great multi-store feature from Magento gives you the ability to add multiple websites to the one Magento set up which reduces fees and lets you use all custom features and integration built for all the websites without a large charge.



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Home & Kitchen

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