Fine Food Specialist was founded in 2010 by Michelin trained chef Drogo Montagu, who, set aside by a crippling illness, embarked on a culinary adventure to find the finest foodie products imaginable and make them accessible to everybody from the comfort of their own kitchen
Since 2016, Williams Commerce has collaborated with Fine Food Specialist, helping the London-based online merchant of premium produce regularly achieve its digital objectives.
The main focus of our Paid Social approach with Fine Food Specialist was on acquiring new customers and driving sales. Additional goals included the creation of more upward funnel campaigns, increased engagement with existing & potential new customers, and developing leads for Fine Food Specialist’s email marketing campaign.
We scaled the Facebook and Instagram ads accounts by applying a tailored approach to the Paid Social strategy. This centered around the highly seasonal nature of the Fine Food Specialist range and saw us advertise the right products at the right time to relevant target audiences, utilising the dedicated assets we were provided with for the ads we ran.
We also keep the fresh by experimenting with lots of ad formats and placements across Facebook and Instagram, testing everything from carousel and video ads to collection ads and dynamic product ads. We have also investigated dedicated story placements across Instagram and Facebook with dedicated artwork to improve conversion rates.
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