English Woodlands Case Study

Williams Commerce supported English Woodlands in their migration from Magento 1 to Magento 2. Read the latest Williams Commerce case study to find out more.

Who said you needed to leave your house to experience everything nature has to offer? English WoodlandsĀ holds one of the biggest selections of trees in the South East, andĀ stocksĀ a large number of trees, conifers and shrubs available to purchase all year roundĀ to spruce up your garden.Ā 

Being a leading company in their industry means that their websiteĀ also hadĀ to be at the top of its game,Ā optimisingĀ the website so that it provided a smooth user experience for customers was an absolute necessity.Ā Ā 

Previously runningĀ theirĀ ecommerceĀ website on Magento 1, they had to decide what course of action to take once theĀ Magento 1 end of lifeĀ arrived.Ā English Woodlands reached the decision to migrateĀ toĀ Magento 2, and when they asked Williams Commerce to help them achieve this transition, we naturally accepted.Ā 

Challenges

  • To make a timely migration from Magento 1 to Magento 2.Ā 
  • Give the administrator more control over search options.Ā 
  • Increase the amount of website filter attributes.Ā 
  • Expand delivery optionsĀ so that they better match with product requirements.Ā 
  • OptimiseĀ theĀ website blogĀ for easier maintenance and improved security.Ā 

Technology

Solutions

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  • Migration to Magento 2 Open Source.Ā 
  • Magento 1 Data Migration.Ā 

Our team of experts carried out the migration of the English Woodlands website from Magento 1 toĀ Magento 2Ā Open Source.

Improving the User Experience

We made changes so that the online catalogue could be requested by form, and also upgraded the search feature so that the administrator has more control over the configuration and refinement of product search.

A filter upgrade was added so more attributes and features became available to optimise, much more than Magento Core allows.

English Woodlands always had a VAT toggle on their website so both B2C and B2B customers could view the pricing that was applicable to them, but we took this further.

We added a delivery extension with custom amendments to make sure that each product had an attached identifier which specified what type of delivery was required. As you can imagine, a little sachet of seeds doesn’t need the same delivery and packing treatment that a mature 6-foot tree.

We also merged their blog into Magento, which has been previously ran on WordPress, for easier administrative management and stronger security.

Full ERP integration

We carried out a full ERP (Encore) integration with a connector fromĀ Anagram Systems. This fantastic connector linked with Magento Rest API,Ā which openedĀ up a set of functions that a developer couldĀ use to perform requests related toĀ customers, categories, products, stock, pricing, orders and even more.Ā Ā 

CUSTOMER SINCE

2018

PROJECT SIZE

On Request

SECTOR

Home & Garden

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