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Clarks Case Study

Clarks partner with Williams Commerce for new WordPress website


"Simplify the processes and platforms currently used to maintain and manage our website infrastructure across the full suite of Group websites."

A mobile responsive design

Easy to adjust content

Deep Integration

Clarks, the shoe manufacturer giant, partnered with Williams Commerce and the recently acquired Un.titled ecommerce agency, to create an exciting new online destination for their seasonal ranges – Clarks Originals.

With a history spanning across almost two centuries, Clarks have always pride themselves on providing their customers with high quality products that combine innovative techniques and designs with outstanding craftsmanship. The Clarks Originals brand encapsulates this perfectly, featuring new ranges which are constantly updated with the latest models created by Clarks and the new website was created with the purpose of beautifully showcasing these new shoe collections.

Clarke Originals Case Study

Stunning design, responsive on mobile

Built on WordPress, the new Clarks Originals website has a fresh, modern look book feature that was created to deliver a user-friendly experience on desktop, as well as on mobile, whilst remaining on brand with the main Clarks website.

Easy to navigate, featuring large, impressive images and videos, the website is a truly inspirational online destination that offers a different kind of experience for its users, who can easily admire and browse the latest collections available.


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A comprehensive ecommerce solution

The new website is also easy to manage with enhanced content management flexibility, so the team can adjust and update onsite content fast and easy. There are also 3 different styles of blog posts available, as well as beautiful product pages which allow users to preview products, view related items and more.

Complex integration and rich functionality

Whilst the website is non-transactional, deep integration with various systems allows users to shop the products on the other websites, as well as check whether they are in stock. There is also a handy store locator functionality which website visitors can use to quickly find the nearest store that stocks Clarks Originals.

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