City Lit Case Study

Ecommerce transformation puts City Lit in position to grow and evolve. Training business ramps up ecommerce capability and user experience through partnership with Williams Commerce and Adobe Commerce.

"We were looking for an ecommerce platform to support our new post-Covid online learning provision. A solution that could cope with over 30,000 students and 70,000 enrolments annually, allowing us to operate in an ever-competitive market – where great user experience is the difference between a sale or no sale."

Enhanced customer Experience

Increased agility & ability to update the platform

Increase in trafffic & CTR

Challenges

Unlike many adult education colleges, London-based City Lit’s provision is more retail focused. Courses start multiple times in a year, and the aim is to nurture skills rather than prioritize a list of qualifications. This reflects the college’s foundations – City Lit is the place to go to kickstart a new career or pursue expertise in a personal interest, be it intellectual or practical. 

Increasing competition and opportunity in the global e-learning market both loom large, with the UK education services industry set to grow by $9.94bn during 2021-2025, according to Technavio. User experience (UX) at prospective and existing customer touchpoints is a key differentiator, whether people want online or in-classroom courses. 

Working with transformation partner Williams Commerce and Adobe Commerce, the teams orchestrated a smooth upgrade from Magento 1 to take advantage of the Adobe Commerce Cloud ecosystem. This positioned City Lit to pursue ambitious growth plans without a trace of business or customer disruption

Objectives

The right partnership powers positive change

Power positive change through partnership

Adobe Commerce 2.3 was chosen by City Lit for the quality and performance that would be needed to improve organizational resilience and financial growth – much of which pivots around creating superior UX. As Citylit.ac.uk is the business’s main interface, it was vital that the migration of data and content was managed effectively.

With a high level of customization on Magento 1, Williams Commerce faced a significant challenge. While planning and executing the evolution of the platform, high quality UX had to be a constant. And the application needed to meet Adobe Cloud Commerce security and infrastructure standards, while business- critical workflows stayed disruption free. This meant rigorous testing of data migration to include any factors not captured during the discovery phase.

Technology

Services

CUSTOMER SINCE

2020-21

PROJECT SIZE

£125,000-£250,000

SECTOR

Education & Learning

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