Chapelle logo

Chapelle Case Study

Jewellery and watch specialists Chapelle, chose Williams Commerce to design and develop their new Magento Enterprise site on the very latest version of Magento Version 2.1.


"Giving them the capability to scale their business online with a modern ecommerce platform. We look forward to supporting them in achieving their ambitious online goals and we’re delighted with the results"

A Magento site


A new design


Microsoft Dynaimcs NAV


Chapelle takes advantage of the latest magento 2.1 features

With a heritage spanning over 50 years in the jewellery trade, Chapelle began life as a family business, and in recent years was sold to Hilco UK.  The business now includes staff of over 250 people, 25 outlet centres and 3 concessions across the UK.

Chapelle have built up a strong reputation over the years for expertise in sourcing an extensive range of jewellery and watches, with up to 30% off RRPs guaranteed, alongside a commitment to excelling at customer service.

Chapelle Case Study

Engaging new design

Chapelle’s new ecommerce store, built on Magento 2 Enterprise unveils a contemporary new design with ultra-wide screen width and built with responsive design to take into account Chapelle’s high proportion of mobile shoppers. The new design broadens opportunities for visitors to engage with the jewellery specialist, with integrated software enabling shoppers to interact with Chapelle on Instagram through their home page and product pages.


Adobe Commerce Cloud Logo
Netsuite logo


Rich reviews functionality

Other new functionality includes all-important 3rd party reviews, in this case powered by, and integration with V12 finance, offering shoppers a convenient option to buy on finance.

With Chapelle’s 25 outlet centres across the UK, it was important to connect web-visitors with their nearest Chapelle store, and the handy Find My Local Store option gives shoppers the option to discover more details about their local shop, find directions and access contact details.

Chapelle mobile mockup

A range of custom features

Further to this, the new Chapelle Magento store offers visitors a rich blog section, using WordPress with fish pig integration on Magento, gift wrap option at checkout, custom brand pages to showcase the collection of brands, layered navigation for fantastic shop ability and auto-generated discount stickers to show shoppers their savings off RRP.  Additional functionality includes advanced search configuration to offer browsers an intuitive, strong search experience and handy address finder at the checkout, all aimed at offering visitors a high-quality user experience.

Behind the scenes, Chapelle’s new Magento 2 Enterprise site is integrated with Microsoft Dynamics Nav.




On Request


Gift & Toys

case studies

Trusted by global ecommerce brands

Discover how we have grown ecommerce brands online through Adobe Commerce, Magento, BigCommerce, PPC, SEO, UX, Microsoft Dynamics and system integration. 

Let's discuss your project

Contact us today for a free consultation appointment.