boobyDoo, The World’s Leading Authority on Sports Bras Makes Their Move to Magento Commerce Cloud

Long standing client of Williams Commerce and the UK’s leading online retailer for Sports Bras, boobydoo recently went live on Magento Commerce Cloud version 2.3.4.

The online retailer has a mission to find the perfect fitting sports bra for every active woman, no matter her size or the activity she is taking part in.”  For the past 15 years, the boobydoo brand has focused on bringing together a carefully curated range of the widest selection of styles and sizes of sports bras across the planet, whilst offering an accessible and thoughtful ecommerce user journey and immersive brand experience for first time and regular customers. 

With the end of life approaching for Magento 1 in July 2020, boobydoo made their move in the first quarter of 2020 to move to the latest version of Magento 2, with the objective to offer shoppers a better optimised mobile shopping experience, a more curated content to better engage visitors throughout their shopping journey and take advantage of Magento Commerce Cloud  speed improvements and rich suite of in-built functionality. 

Adobe Gold Partner and Magento Enterprise Partner Williams Commerce were delighted to undertake the second iteration ecommerce website for the boobydoo brand, with the previous website on Magento 1 Enterprise having served the business well since 2015. 


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