Williams Commerce Shortlisted for Best eCommerce Agency at the eCommerce Awards 2026
We’re thrilled to share that Williams Commerce has been shortlisted for Best eCommerce Agency over 30 Employees at the eCommerce Awards 2026. This is brilliant news for our team and a proud moment for everyone at Williams Commerce. It reflects the hard work, care and expertise that goes into every project we deliver, from strategy and design through to development, integration and ongoing […]
What does a Shopify Partner agency actually do? (And why it matters in 2026)
At some point, almost every ecommerce leader reaches the same quiet realisation. The platform is technically working. Traffic is coming in. Orders are going out. But something is stuck. The dev backlog stretches for months. The agency that built the store has gone quiet. A seasonal campaign lands, but conversion barely moves. The ERP and the storefront […]
Wix vs Shopify: The Honest Ecommerce Comparison for Growing Brands
There is a question we hear from ecommerce leaders more often than you might expect: “We started on Wix. Are we on the wrong platform?” It is a fair question. And it deserves a straight answer, not a sales pitch dressed up as a comparison. So here it is. The honest comparison. What we think Wix does well, […]
ChatGPT Paid Ads Are Here. Gaining a Competitive Advantage in the New Search Frontier
In January 2026, OpenAI officially confirmed the roll out of advertising within ChatGPT, marking a shift from search as a list of links to search as a live conversation. For ecommerce brands, this is not simply another channel to test. It represents the opening of a new search frontier, where intent, trust, and relevance are shaped in […]
Shopify vs Shopify Plus: do you need to upgrade?
You’ve built something worth scaling. Your Shopify store is performing, orders are growing and the platform has served you well. But now you’re hearing about Shopify Plus and wondering whether it’s the right next step, or simply an expensive upgrade you don’t actually need. This guide cuts through the noise. Here’s what genuinely separates the two plans and, more importantly, how to know when […]
Optimizely Configured Commerce vs Shopify Plus. Choosing the right enterprise engine for 2026
In our work with enterprise retailers and B2B organisations, the decision to choose an enterprise ecommerce platform rarely comes down to features. That distinction matters more than ever. Gartner has consistently highlighted over recent years that many digital commerce and digital experience initiatives underperform not because of platform capability, but because integration complexity and architectural decisions are underestimated. Across Gartner research including the Magic Quadrant […]
Poundstretcher Gets a Brand New Digital Lease of Life: Why Established Retailers Are Turning to Shopify
Poundstretcher has been a household name for decades, a staple of the UK high street trusted by millions of shoppers. Like many long-standing retailers, they recognised that their digital experience no longer reflected the strength, scale or personality of their brand. Today, we are proud to announce that Poundstretcher has successfully replatformed to Shopify with Williams Commerce as their delivery partner. […]
Is Your Ecommerce Platform Holding You Back? The Mid-Market Replatforming Guide for 2026
You built something real. Revenue grew. The catalogue expanded. The team scaled. But somewhere along the way, the platform that once felt like a springboard started to feel more like a ceiling. If that sounds familiar, you are not alone. There is a moment every growing ecommerce business reaches. The technology that served you well at £2 […]
WooCommerce vs Shopify: Which Is Right for Your Business in 2026?
If you’re currently running on WooCommerce and wondering whether it’s still the right home for your ecommerce ambitions, you’re not alone. Thousands of UK merchants are asking the same question in 2026, and the answer might be simpler than you think. The Familiar Story You started on WooCommerce for good reason. It was free, flexible, and built on the WordPress ecosystem you […]
The Era of Efficiency. Ecommerce Predictions for 2026
The Era of Efficiency Five eCommerce trends shaping 2026 By 2026, eCommerce is firmly established as a core pillar of retail and wholesale performance, both in the UK and globally. Globally, online retail sales are forecast to reach around $6 to $7 trillion annually, accounting for more than one fifth of total retail sales worldwide, according to leading industry analysts including […]
The End of Drip Pricing
What the UK’s new price transparency rules mean for ecommerce retailers For years, online pricing has followed an uncomfortable pattern. A product looks affordable on first glance, only for the real cost to emerge step by step. Delivery fees, booking charges, service costs, local taxes, and other mandatory additions quietly inflate the total just before payment. That approach is now firmly […]
Shopify Collabs: A Smarter, More Profitable Approach to Influencer Marketing
Influencer marketing has long promised scale and authenticity, yet for many retail businesses it has been resource-intensive and difficult to justify. Identifying creators, managing relationships, tracking performance, and handling payments typically required multiple platforms and significant manual effort. For many brands, the operational overhead outweighed the opportunity. Influencer marketing has rapidly evolved from a niche tactic into […]
