How to improve your checkout abandonment rate
3 Steps to improve your checkout abandonment for Peak Season As Peak Season is just around the corner, now is a great time to review your checkout abandonment rate. Online shoppers always expect a simple, convenient and seamless user experience. Whether it’s hidden or obvious, any barrier in your checkout process could make the difference […]
AI in ecommerce – where are we now?
Before looking at where we are with artificial intelligence (AI) in ecommerce, it’s worth looking at some definitions. AI might seem to have emerged in the last couple of years but has, in fact, been around for decades. Artificial intelligence or AI covers a broad range of ‘smart’ technology that can respond to enquiries and […]
Why Hyvä has become the go-to Magento Open Source theme
Hyvä helps to improve performance and speed up development of new features for Magento Open Source ecommerce sites. It has become a popular choice with businesses looking for technical solutions or website redesigns. Why is Hyvä becoming so popular? Magento is popular for its flexibility and scalability, even for the most complex projects. However, some […]
Adobe Commerce 2.4.4 to 2.4.7 updates and looking ahead to version 2.4.8
The vision for Adobe Commerce is to deliver an experience-led, data-powered and technology-enabled platform to meet modern needs. This includes creating faster ecommerce sites and improving tools to deliver personalised experiences at scale. Adobe product upgrades and patches provide simple and predictable ways to make improvements and add new features. New functionality is available sooner […]
Direct Commerce shortlist for three years in the running
“We’re very proud to be nominated for a Direct Commerce Award with Gilson. Having worked with them to grow and evolve their B2B ecommerce solutions over the past couple of years, it’s great to see the work from ourselves, and the fantastic internal team at Gilson recognised in this way”. Tanya Peasgood, Williams Commerce This […]
Williams Commerce are finalists for the UK eCommerce Awards 2024
We are excited to be finalists for the UK Ecommerce Awards 2024 alongside our client, Gilson, for the B2B Ecommerce website of the year category. These awards are renowned for celebrating innovative and ‘outstanding online retail websites, platforms, software and campaigns’ and those involved in their creation, so being a finalist is a great accomplishment […]
Williams Commerce Shortlisted x 2 for the Ecommerce Awards 2024
“We’re delighted once again to be shortlisted for several awards this year. It’s a true testament to our great customers and our dedicated and talented team on delivering outstanding results.” Rob Williams, CEO at Williams Commerce We are delighted to announce that we have received two shortlists for the upcoming Ecommerce Awards 2024. Delivered by […]
What’s in store for the future of commerce? Insights from Shopify
Recently, we teamed up with Shopify to host a breakfast event on the Future of Commerce. From AI to user behaviour and habits, there’s a lot of innovation and change happening in the ecommerce space making it more important than ever to be prepared and implement the right technology. On the morning, our CEO Rob […]
We are delighted to be onboard Royal Botanic Gardens, Kew
Williams Commerce is thrilled to have onboarded Royal Botanic Gardens, Kew (RBG Kew), for a new website development project and as a business-as-usual (BAU) digital retainer client. RBG Kew is a world-famous botanic garden in south-west London, and an internationally recognised centre for botanical research and education. It runs an online store, giving visitors the […]
Achieving ecommerce excellence in arts & culture
Arts & culture organisations need stable revenue channels to support their work and enable them to continue to do what they do best. Creating and sustaining these channels, however, is not always simple. Ecommerce presents a distinct opportunity in the arts & culture space. Whether it’s an online store, a ticketing solution, a strong donations […]
How to solve complex customer models in B2B ecommerce
With the need to manage custom pricing, multiple decision makers, and longer decision cycles, it’s fair to say that the world of B2B ecommerce is complex. Here at Williams Commerce, we are seeing first-hand how the world of B2B ecommerce is rapidly changing and the challenges this poses to B2B organisations. New models and platforms […]
How to turn loyal customers into brand advocates
Our Marketing Director shares actionable ways online retailers can drive customer loyalty and brand advocacy […]