Many business to business (B2B) companies are under increasing pressure to manage their operational costs. They must also meet the expectations of millennial buyers that have been conditioned by their personal shopping experiences.

One option for forward-thinking B2Bs is to sell directly to their consumers (D2C), complementing or replacing their network of wholesalers, distributors and retailers. To take this step, your organisation’s operational landscape will need to change.

We have produced a whitepaper in conjunction with our partners BigCommerce and Dotdigital in which we take a look at some of the key considerations that will help you plan for the future.