Why Adobe Commerce is the platform of choice for many businesses

Adobe’s innovative roots in graphic design and photography underpinned its move into the world of ecommerce and it remains a leader in the Gartner Magic Quadrant for Digital Commerce year after year.  

In 2018 Adobe added one of the world’s favourite ecommerce platforms, Magento, to its digital ecosystem as part of the Adobe Experience Cloud.

What is Adobe Commerce?  

Building on the existing popularity and success of the combination of Adobe Experience Manager and Magento Commerce the platform was renamed Adobe Commerce in April 2021. It brings together tools and technologies from both to create unified digital experiences, effectively combining a hub for content creation with leading ecommerce technology. 

It is a comprehensive business to consumer (B2C) and business to business (B2B) ecommerce platform and powerful content management system (CMS). Teams from different locations can work together to create product and marketing content easily with consistent branding and personalization across all your digital channels. 

Sites can be launched quickly, with integration to back office systems, in-built B2B functionality, and personalization tools. They can work alongside the Adobe Sensei suite of AI-driven business solutions for marketing, advertising, and analytics. 

Why businesses choose Adobe Commerce 

Customer experience (CX) has become one of the top differentiating factors for your brand. It must be excellent at every touchpoint throughout your customers’ journey with you. Adobe Commerce offers many tools to create and maintain outstanding CX, including: 

Product recommendations – customer data and insights can be used to deliver relevant recommendations in response to preferences and search behavior. The product recommendation function allows you to set different rules depending on the product selection generated or the purchasing behavior of your customers. You can also test and preview product recommendations. 

Live search – when your site navigation isn’t intuitive or efficient, you can easily miss opportunities. The live search function can help your customers to find the products they are looking for with ‘search-as-you type results’ to provide fast personalized search experiences that will improve over time. If your website already has the product recommendation feature, the live search function can be implemented using the same product catalog metadata. The function can also provide reports on search queries to help you understand what your customers are looking for. 

B2B functionality – worldwide, B2B ecommerce is expected to grow by more than 18% each year until 2028. To be successful in this expanding market you need to offer a personalized CX that helps your buyers to make decisions with confidence. Adobe Commerce offers robust out-of-the-box B2B ecommerce functionality including: