Are you a retailer looking to improve your ad tracking efficiency?
You’re likely aware of the new ad tracking measures recently introduced by Apple. Consumers on iOS 14.5 or above now have the option to opt out of ad tracking, so it’s essential that you implement the right tools as soon as possible.
Facebook’s Conversions API is designed to create a direct connection between your marketing data and Facebook, avoiding any potential loss of data within the circuit. Our team of experts have put together a guide to help you understand the introduction and implementation of the Facebook Conversions API.