Renowned British climber Ben Moon chose Williams Commerce, Magento ecommerce specialists, to create a new website to become the new home of his Moon Climbing brand of climbing gear and clothing.

Built using the popular and powerful Magento Community platform and fully integrated with Microsoft Dynamics NAV, the new Moon Climbing website is a fully optimised B2C website.

Moon Climbing is a business that was established by Ben Moon himself, who has been pushing the boundaries of sport climbing since the 1980s. His vision was to set up a business that sells a wide range of quality climbing gear to make climbing more accessible to anyone wishing to take up the sport.

It was very important to Ben to ensure that the brand remained consistent on the new website and retained in-built features such as the moon board and an extensive blog.

The Moon Board is a fantastic feature that allows users to design and plan their own climbing problems and purchase the necessary equipment to build it themselves. Other users can then rate and comment on the problems designed by climbers. This, coupled with the extensive blog that logs the experiences of many experienced climbers, creates a fantastic sense of community on the website.

Ernesta Zikaraite, the project manager behind the Moon Climbing project, said “It was great to work with Ben and the team and understand how he wanted to evolve his brand to offer his customers a more streamlined experience with a refreshed new Magento ecommerce responsive site.”

If you are a climbing enthusiast, or you would like to see an example of Williams Commerce’s work, please visit the Moon Climbing website at www.moonclimbing.com. Alternatively if you’re looking to upgrade to Magento and would like to have a chat, just give the Williams Commerce team a call on 0116 326 1116, or email [email protected]