CIMC Home, one of the UK’s leading wholesale suppliers of furniture, lighting and home accessories commissioned Williams Commerce to build them a revamped trade Magento ecommerce website to bring CIMC into a new online era.

Since the new website was taken live in November, it has proven to be very successful, resulting in very positive sales in the first month of trading.

For CIMC Home’s retail customers, the website includes some very beneficial features accessible from the trade dashboard. Orders can be uploaded into the shopping basket straight from an excel spreadsheet and can also be re-ordered from past order history. In addition, customers have the option to pre-order, view the stock holding in real time and also order using their mobile devises thanks to the website’s responsive design.

Behind the scenes, the new CIMC Magento website is completely integrated with the back office ERP system Microsoft Dynamics Nav, giving the CIMC team full control of their new website from within Navision, thus allowing them to control product, pricing, stock, customer data and orders centrally.

Robert Williams, Managing Director of Williams Commerce, says “We were delighted to undertake the project with the CIMC business, who are a recognised brand within the home interiors industry.  Our NAV to Magento module hooks up the website with Navision enabling the CIMC team to operate their website very efficiently.  The Magento platform brings the business a robust and scalable foundation that positions CIMC strongly for future online growth.”

The new CIMC Home website is a great example of a wholesaler choosing to move further into the digital age, taking advantage of the opportunities presented by a Magento ecommerce website, and succeeding. As retail buyers begin to expect the same online experience from B2B businesses as they receive from B2C businesses, more British wholesalers and supplies are beginning to invest in their online presence.

If you would like to see an example of Williams Commerce’s work, please visit the CIMC Home website at Alternatively if you’re looking to upgrade to a Magento ecommerce platform and would like to have a chat, just give the Williams Commerce team a call on 0116 326 1116, or email [email protected]