
ChatGPT Paid Ads Are Here. Gaining a Competitive Advantage in the New Search Frontier
In January 2026, OpenAI officially confirmed the roll out of advertising within ChatGPT, marking a shift from search as a list of links to search
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Head of Sales
"We have had the pleasure of working with Williams Commerce for many years and we can confidently say that our experience with them has been exceptional. The team is always helpful, knowledgeable, and professional. In the past 12 months, John Smedley had numerous high-profile and time-sensitive projects in the pipeline, and we are pleased to say that the Williams Commerce team did an excellent job of helping us to achieve efficient deployment in every case."
Jamie Austin, Head of Ecommerce Operations at John Smedley

In January 2026, OpenAI officially confirmed the roll out of advertising within ChatGPT, marking a shift from search as a list of links to search

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