Stone Tile Company

Stone Tile Company has a career spanning over 25years, designing and specifying tiles.
This leading online retailer of tiling solutions for homes and businesses has been a client of Williams Commerce for over four years.

"Simplify the processes and platforms currently used to maintain and manage our website infrastructure across the full suite of Group websites."

Deliverables

One company we have a long-standing relationship with is Stone Tile Company. This leading online retailer of tiling solutions for homes and businesses has been a client of Williams Commerce for few years.

We helped Stone Tile Company transition from Magento 1 to Magento 2 back in 2017, and since then have been driving their digital performance forward through a proactive development retainer and ongoing SEO retainer to further improve the website.

They say content is king, and for long-term Williams Commerce client Stone Tile Company, content has been a leading force when it comes to attracting people to its website.

Stone Tile Company began their online
journey on Adobe Commerce 1
Williams Commerce recommended upgrading to Adobe Commerce 2, increasing functionality & capabilities:
Increased performance speed
Merchandising flexibility
Functionality to evolve brand online
Williams Commerce was engaged to:
- Implement Adobe Commerce 2
- Improve UX design & increase conversion rates
- incorporate intelligent functionality

Approach

We found that Stone Tile Company’s audience is very much comprised of people looking for products to support with their home improvement projects, and people who have a general love for home interiors.

While the tiles themselves are of course, very important, placing the company’s products within the wider context of home improvement and refurbishment is more closely aligned with typical search queries and customer needs.

Additionally, the visual element of Stone Tile Company’s range needed to be incorporated into the content strategy.

The products the company sells appeal to the discerning eye of buyers, so placing tiles within the context of a wider vision for customers was crucial.

Williams Commerce analysed the target audience to ensure an optimal online experience
Customer requirements and UX best-practices were used to achieve a polished and streamlined shopping experience for all users
New Adobe Commerce 2 store developed, incorporating:
- multi-select product filters
- easy funnel search to short-list product selection
- Integration with Trust Pilot for customer rating

Technology

Services

Results

15.6% YoY increase in web traffic
88.5% YoY increase in ecommerce revenue
459.2% YoY increase in ecommerce conversion rate
The project won an award at the UK e-Commerce awards 2019

97.42% YoY increase in organic traffic in 2024*.
80.48% YoY increase in Key events in 2024*
5.82% YoY increase in organic revenue in 2024*

* GA4 Aug-Dec 2024 vs Aug-Dec 2023

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Stone Tile Company

"Simplify the processes and platforms currently used to maintain and manage our website infrastructure across the full suite of Group websites."

15.6% Growth in Web Traffic

Revenue up by 88.5%

459.2% increase in conversion rate

Deliverables

Approach

Technology

Services

Results

CUSTOMER SINCE

PROJECT SIZE

SECTOR

case studies

Trusted by global ecommerce brands

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