What does Adobe Experience Manager do?

Creating and delivering innovative and clearly branded online content is an essential marketing tool. AEM provides features straight out of the box that make content creation and management easier and more efficient.

Ease of use – inline editing and drag-and-drop tools make it easy to generate and deploy new digital assets quickly for websites and mobile devices. Activity can be  tracked and reports can be quickly created. Designs are available in Adobe Stock for any screen size suitable for all types of campaigns and digital experiences.

Media management – as you would expect from a leading CMS, Adobe AEM provides a powerful search function so your authors can find and manage digital assets without time-consuming searches for the right files. For example, Photoshop Lightroom allows you to search by metadata so photos can be found based on their tags. The tags are applied based on your own specifications, not automatically assigned using set parameters, so finding your images is much faster.

Task management – hard and fast rules and complex processes slow down content production and discourage innovation. Adobe AEM supports flexible publishing and consistent management with powerful workflows. Using Adobe AEM as a central platform, authors can create and distribute new content efficiently allowing more people to be involved in the process.

Your teams can work productively on multiple projects at the same time using built-in task management tools and detailed analytics capabilities. Individual workspaces can be created for different projects and Adobe AEM can be used to manage the whole project lifecycle. It’s easy to create team workspaces and schedule tasks, share files in real-time, hold online conversations across multiple devices, organise multimedia assets, receive comments and check progress.

Visual media conversion – you can both create and curate content using the best formats and platforms to meet your customers’ needs. Adobe AEM provides built-in support for converting Adobe Creative Cloud files into different formats for multiple channels and devices. Workflows can be automated and centrally managed for bulk conversion of assets for different screen sizes, formats, and channels in existing and emerging file types.

Personalisation – personalised digital experiences build customer loyalty and Adobe AEM’s flexible and customisable approach helps to create unique branded experiences. You can increase your online traffic and conversion rates with effectively tailored content.

Enrolment – Adobe’s digital form platform allows you to embed information in documents for two-way data exchange and you can pull customer information directly into your forms to streamline the enrolment process.

Customisation – you can extend Adobe AEM with add-ons from third parties. For example, you can integrate your ecommerce site with other services to enable social sharing buttons for Facebook or Twitter and add marketplace extensions.