Having the right tools to manage your digital content effectively and efficiently saves time and ensures you engage with your customers. Adobe Experience Manager (AEM) allows you to create online content to meet their individual needs across multiple channels.
This powerful cloud-based solution is making Adobe AEM increasingly popular because it makes setting up an enterprise-level content management system (CMS) fast and easy.
What is Adobe Experience Manager?
Adobe AEM is a CMS and digital asset management (DAM) solution for creating, managing and delivering content across all your digital touchpoints with customers. You don’t need networking protocols to streamline the process of managing content including documents, images, videos, PDFs, and online forms.
You can quickly publish business-related content to your website, social media or blog – in fact anywhere you can interact with your customers digitally. You can automate your content strategy to create consistent and engaging customer experiences.
What does Adobe Experience Manager do?
The core of Adobe AEM is open source, so it provides a flexible solution. It’s part of the Adobe Experience Cloud (AEC), designed to create and deliver digital experiences for customers and employees using the whole AEC product suite.
 This means you can use AEM with tools for analytics, targeting, audience management, commerce and customer engagement. Used collectively, you can gain insights about your digital visitors and continuously improve their experiences.
You can track conversion rates, personalise content and web pages, and discover which advertisements drive the most traffic to your website. Adobe AEM can also help your sales team manage customer relationships: you can improve customer segmentation and lifecycle marketing, provide consistent multimedia experiences, and target marketing activities more effectively.
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Manage your content with Adobe Experience Manager
Depending on your product catalogue the challenge of managing large amounts of content can quickly become a major overhead. AEM is ideal for content-rich websites with functionality such as:
• tag management, application programming interfaces (APIs) for analytics, image generation, and automation for marketing campaigns
• page and asset replication for each of your AEM Publish servers providing quick access for your end users
• easy to use online tools for content authors.
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The benefits of Adobe Experience Manager
Creating and delivering innovative and clearly branded online content is an essential marketing tool. AEM provides features straight out of the box that make content creation and management easier and more efficient.
Ease of use – inline editing and drag-and-drop tools make it easy to generate and deploy new digital assets quickly for websites and mobile devices. Activity can be tracked and reports can be quickly created. Designs are available in Adobe Stock for any screen size suitable for all types of campaigns and digital experiences.
Media management – as you would expect from a leading CMS, Adobe AEM provides a powerful search function so your authors can find and manage digital assets without time-consuming searches for the right files. For example, Photoshop Lightroom allows you to search by metadata so photos can be found based on their tags. The tags are applied based on your own specifications, not automatically assigned using set parameters, so finding your images is much faster.
Task management – hard and fast rules and complex processes slow down content production and discourage innovation. Adobe AEM supports flexible publishing and consistent management with powerful workflows. Using Adobe AEM as a central platform, authors can create and distribute new content efficiently allowing more people to be involved in the process.
Your teams can work productively on multiple projects at the same time using built-in task management tools and detailed analytics capabilities. Individual workspaces can be created for different projects and Adobe AEM can be used to manage the whole project lifecycle. It’s easy to create team workspaces and schedule tasks, share files in real-time, hold online conversations across multiple devices, organise multimedia assets, receive comments and check progress.
Visual media conversion – you can both create and curate content using the best formats and platforms to meet your customers’ needs. Adobe AEM provides built-in support for converting Adobe Creative Cloud files into different formats for multiple channels and devices. Workflows can be automated and centrally managed for bulk conversion of assets for different screen sizes, formats, and channels in existing and emerging file types.
Personalisation – personalised digital experiences build customer loyalty and Adobe AEM’s flexible and customisable approach helps to create unique branded experiences. You can increase your online traffic and conversion rates with effectively tailored content.
Enrolment – Adobe’s digital form platform allows you to embed information in documents for two-way data exchange and you can pull customer information directly into your forms to streamline the enrolment process.
Customisation – you can extend Adobe AEM with add-ons from third parties. For example, you can integrate your ecommerce site with other services to enable social sharing buttons for Facebook or Twitter and add marketplace extensions.
Work with Adobe experts
Williams Commerce is a Gold Adobe Solutions Partner for Adobe Commerce specialising in the Europe, Middle East and Asia (EMEA) region. With our expertise in Adobe Commerce and Magento projects and implementations we know how to make the most of the full suite of Adobe products to drive success for your business.
Talk to one of our experts today to discover more about the power of Adobe for your business.
