Home working and rediscovered enjoyment of our living spaces and outdoors has increased the importance of home & garden ecommerce.
To be ready for online growth you must meet and exceed your customers’ expectations with leading ecommerce features and functions.
Competition is high and the range of products is huge. Many people are buying these products for the first time. They need a lot of useful information and engaging content to help make their buying choices easy.
Quality and consistency across all your channels will drive business growth. Taking advantage of the latest ecommerce technology and m-commerce opportunities will help you keep pace with demand. Add easy payments and no-worry returns policies and you’ll be ready to claim your share of the market.
Meet your supply chain challenges with integrated business systems for a single accurate view of your inventory. Combine this with shipping and delivery data to give an end-to end view of your sales process. You’ll reduce enquiries and increase customer satisfaction at the same time.
Increasing use of smartphones and tablets means customers can engage with your product information anywhere, at any time. They will read reviews, visit marketplaces and browse on multiple websites and social media channels. Your brand is no longer limited to your location when it delivers a useful and immersive experience online.
Get in touch with us today for a free consultation with one of our home & garden experts.
The Stone Tile Company has supplier partnerships around the world allowing them to offer premium products at competitive prices. Their move from Magento 1 to Magento 2 has delivered stunning results. Their updated online branding is smartly minimal. Multi-select filters and an online calculator have streamlined their customers’ journeys.
With such a wide variety of products home & garden catalogues are often very large. Your ecommerce site could be daunting for new customers. Purchases are often higher value, so quality support is essential. Making product discovery easy also provides opportunities for up-sales and cross-sales. Add chatbots and guided searches to encourage your customers to explore and improve conversion rates.
A well-planned content strategy delivers engaging information in multiple formats across all your sales channels. You can provide user-friendly navigation, well-structured page footers, and tools to automatically create product bundles. Help customers by sharing items often bought together along with easy ‘add to basket’ options.
Home owners want to make the right choices for themselves and their lifestyles. They are likely to do a lot of research and read reviews. This can slow down your sales process. Multi-media content and augmented reality can speed things along and give them confidence to buy. Add well-researched questions and answers and promotions to build customer loyalty.
Many visitors to your ecommerce site already have a clear idea of what they want. You can automate suggestions and recommendations based on searches and trending products using machine learning and artificial intelligence.
The Williams Commerce team has worked with many different home & garden companies. We’ve helped them plan and implement ambitious online growth strategies and achieve digital transformation for their business.
Join the global brands that trust Williams Commerce to accelerate their ecommerce.
Still not sure? Check out our case studies or contact us for a free, no obligation consultation.
