Perhaps your site is doing well, bringing in traffic from successful paid search, SEO and social media efforts? However, when traffic arrives on site, they are not “converting”. That is, completing the goal you wanted them to – be it a form submission, purchase, telephone call, download or anything else you might want to track.
CRO (Conversion Rate Optimization) uses a “test and learn” approach, where specialists use data to hypothesize about the effects small changes to a website might have. The next stage is to implement these changes and record user behavior over time. Finally, the statistical significance of changes in user behavior are investigated, both quantitatively and qualitatively.
Over time, this allows many small changes to cumulatively have a large impact on your customers’ user-experience, leading to a greater number of conversions from your existing traffic.
We can help you identify and eradicate the pain points of a conversion funnel, enabling countless potential customers to experience your product or service, from landing page to checkout.
Unlock data-led insights and understand the customer journey like never before, with invaluable intelligence from our digital marketing team.
Deep-dive data analysis.
Testing frameworks and strategic hypotheses.
Clear testing plans.
Great, data-driven, UX design.
Targeted promotional campaigns.
The challenge – Getting the ecommerce conversion rate above the 1% threshold and improving mobile performance.
Our Approach – Our CRO team first had to truly understand the way people were interacting with the website and what an improved customer journey would look like. The conversion rate analysis conducted reviewed the entire website, following a top to bottom approach and resulted in a report filled with recommendations in order of priority in terms of the impact. Once the recommendations were approved, our development team implemented them across a two-month period between July and August 2017.
The Results – Overall ecommerce conversion rate jumped after the changes were implemented, and maintained significantly improved levels afterwards, above the 1% mark for overall traffic and mobile visits, and closer to 2% for desktop.