Stone Tile Company has a career spanning over 25years, designing and specifying tiles.
This leading online retailer of tiling solutions for homes and businesses has been a client of Williams Commerce for over four years.
One company we have a long-standing relationship with is Stone Tile Company. This leading online retailer of tiling solutions for homes and businesses has been a client of Williams Commerce for few years.
We helped Stone Tile Company transition from Magento 1 to Magento 2 back in 2017, and since then have been driving heir digital performance forward through a combination of digital marketing services, including SEO and PPC.
To help further this, we engaged with Stone Tile Company to deliver a strategic approach to Paid Social advertising, across Facebook and Instagram.
They say content is king, and for long-term Williams Commerce client Stone Tile Company, content has been a leading force when it comes to attracting people to its website.
Back in early 2019, we initiated a Paid Social strategy with Stone Tile Company to help take their social media efforts to new levels. As part of this, we led a complete integration of Facebook Product Catalogue to make Stone Tile Company’s Magento products available through Facebook ads and other services.
We investigated this aspect for Stone Tile Company. We found their audience is very much comprised of people looking for products to support with their home improvement projects, and people who have a general love for home interiors. While the tiles themselves are of course very important, placing the company’s products within the wider context of home improvement and refurbishment is more closely aligned with typical search queries and customer needs.
Additionally, the visual element of Stone Tile Company’s range needed to be incorporated into the content strategy. The products the company sells appeal to the discerning eye of buyers, so placing tiles within the context of a wider vision for customers was crucial.
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