A stylish new online destination for Watch Warehouse
Watch Warehouse, an innovative watch retailer, has recently undergone a digital makeover of their brand. The website was built by Magento Solutions Partner, Williams Commerce on the Enterprise edition of the powerful Magento 2 platform. Currently part of the Mortimer Management Group and based in Nottinghamshire, Watch Warehouse have specialised in providing men and women across the UK with luxury and designer watches for almost eight decades.
Services: Magento 2, UX, Integration
With great design comes great functionality
The website features a complete redesign with a fresh logo and colour scheme which convey the brand essence effortlessly and mark the beginning of a new digital era for the business. Easy to navigate on all devices, with a sleek, modern look, the website also makes the most of Magento 2’s rich suite of e-commerce functionality, such as:
- layered navigation throughout the site for a smooth browsing experience
- customisable rules to efficiently manage products
- automated sales reporting sent to the business, making it easier to keep up to date with performance
- and much more
A complete ecommerce solution
In addition to Magento’s inbuilt functionality, the new Watch Warehouse website has also been integrated with key business systems which make managing the e-commerce side of the business a hassle-free process.
The Williams Commerce integration team has implemented full Microsoft Dynamics NAV integration with the inventory system which allows the website to be updated faster and easier, whilst the M2E integration with eBay and Amazon allows the business to easily expand via different channels.
Marketing made easy
The website has also been integrated with the email marketing platform Mailchimp and Google Shopping for paid search, as well as featuring a Reviews.co.uk module which displays customer reviews directly on the website, allowing prospective clients to learn more about the products and services offered from a trustworthy source.
With excellent customer service at the core of the business, this is further improved on the new website with the help of the Live Chat facility.
