We worked with a leading packaging provider to grow revenue through their Digital Roadmap, Paid Search and Paid Social.
We first partnered with a leading packaging provider back in 2018 to build a new Adobe Commerce website.Â
Since the new website launched, Williams Commerce has continued to work with the packaging company to deliver a digital roadmap including continuous development and Digital Marketing services to grow online in the UK and Ireland.  Â
When planning the digital roadmap for this brand, the team assigned a number of key objectives they wanted to achieve in the digital space across their three websites. The objectives included enabling commercial growth, improving the customer experience and customer journeys, and driving account openings. Â
The first step to increasing revenue for the ecommerce websites was to begin advertising products through Paid Search and Paid Social. Our Digital Marketing team launched Google Ads Search campaigns targeting key products and locations to support with lead generation and a Pmax campaign to grow ecommerce sales.
Following the successful set up of the Google Ads campaigns, our Paid Search team progressed to Microsoft Ads which targeted a smaller and more niche B2B audience. Paid Search has been pivotal in reaching ecommerce sales, growing brand awareness and remarketing to users still in the decision cycle.
The final step was to launch Paid Social which was initially tested in the UK but is now being rolled out to the Ireland store. Paid Social has allowed the brand to reach a new audience and target them through three stages of the funnel, which has resulted in a return-on-ad-spend (ROAS) of over 1,000%.
A digital roadmap – an action plan with regular performance reviews against KPIs, was created to ensure that tangible progress was being made to achieve the packaging company’s online goals.
While the Digital Marketing work has been essential to reaching new customers and driving traffic, our team have also worked on the continuous development and optimisation of the Adobe website. A key success has been the introduction of a new mega menu to enhance the site’s navigation and deliver an improved user experience. As a result, our team have seen a 2.5% year-on-year increase in conversion rate.
Whilst we continued to drive traffic, optimising the user experience (UX) on site has been vital to minimise wasting paid traffic. This work included custom development to enhance the user experience across the website.
Operating a B2B business can be complex. Through combining their experience with innovative solutions, our team make operations easier. From implementing changes to website reporting to extracting product pricing data, enabling custom pricing and making enhancements to the export/import process on the site, we have removed complexities to streamline any administration.
âś” Digital RoadmapÂ
✔ Digital MarketingÂ
✔ Paid Search (PPC)
✔ Paid Social
✔ Ecommerce Development
✔ User Experience (UX) designÂ
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We have extensive experience working B2B ecommerce businesses in a range of industries. As a trusted Adobe Commerce Partner, our award-winning team combine commercial and technical expertise to build, optimise and grow ecommerce brands. Get in touch today to discuss your ecommerce project.
2018
B2B
Discover how we have grown ecommerce brands online through Adobe Commerce, Magento, BigCommerce, PPC, SEO, UX, Microsoft Dynamics and system integration.Â
Contact us today for a free consultation appointment.
