The Folio Society reinvents its online presence with Williams Commerce
The Folio Society has published beautifully crafted editions of great literature and non-fiction from around the globe since 1947.
With a belief that great literature should be presented in a form worthy of its contents, a Folio Society edition offers a rich experience both visually and for the joy of reading.
The Folio Society engaged Williams Commerce to build a powerful new website running on Magento Commerce Cloud 2.2.5, implementing a design template and user experience created by another digital agency. The website is now complete, and the organisation is aiming to enhance the capabilities of its ecommerce operations in the future.
Services: Magento Commerce Cloud, Web Development, Integration, UX
Strong Integration
The new website features an integration with The Folio Society’s existing fulfilment system to deliver up-to-date, accurate stock and ordering information to customers, thus boosting the site’s usability.
A Global Reach
The Folio Society sells its books worldwide, direct to the consumer, using Magento’s store functionality. There is now a full custom design for all stores – each of which is editable via Magento’s CMS module.
Additionally, a GEO IP check will be used to point a customer to the correct store depending on their global geographical location.
Enhanced User Experience
The new website has also seen a series of additions aimed at enhancing the user experience once they land on The Folio Society site.
There are now upgraded search and filter capabilities on the site, helping to optimise the user journey. A sticky menu with various categories included helps increase ease of navigation for users, helping them easily jump between parts of the site to browse and find what they’re looking for.
This menu also has an add to basket feature, meaning users can add a product to their basket from any position on a product page.
Additionally, there is a news and blog section on the new Folio Society site, enabling information and updates to be more easily shared. The delivery of products has also been integrated with a Magento Commerce Cloud extension that helps manage shipping rates and options for ecommerce retailers.
The Folio Society now has a sleek, sophisticated website...
...that reflects the identity of the brand and meets the expectations of existing and potential customers. Our team at Williams Commerce has prioritised the user experience, delivering a website we believe will allow The Folio Society to flourish moving forwards.
