Stone Tile Company

We found that Stone Tile Company’s audience is very much comprised of people looking for products to support with their home improvement projects, and people who have a general love for home interiors.

While the tiles themselves are of course, very important, placing the company’s products within the wider context of home improvement and refurbishment is more closely aligned with typical search queries and customer needs. 

Additionally, the visual element of Stone Tile Company’s range needed to be incorporated into the content strategy.

The products the company sells appeal to the discerning eye of buyers, so placing tiles within the context of a wider vision for customers was crucial.

• Williams Commerce analysed the target audience to ensure an optimal online experience
• Customer requirements and UX best-practices were used to achieve a polished and streamlined shopping experience for all users
• New Adobe Commerce 2 store developed, incorporating:
  • multi-select product filters
  • easy funnel search to short-list product selection
  • Integration with Trust Pilot for customer rating