Stone Tile Company achieves new growth on Magento 2
Williams Commerce are delighted to have been part of Stone Tile Company’s transition to Magento 2. The business was started in 2012, by the founders who have over 20 years designing and specifying tiles and who have created established relationships with dozens of factories around the world. These strong supplier partnerships mean the online retailer can bring the very latest premium products at prices significantly lower than many high street retailers.
Stone Tile Company (STC) started out online on Magento 1 in 2012 and the ecommerce platform together with strong customer service (STC’s five-star Trust Pilot Excellent rating status is testament to this) and a carefully curated range of tile products proved to be a winning combination as the business grew and started to scale.
Services: Magento 2, Integration, UX
We decided to move to Magento 2 in January 2017...
Magento 1 had served us well, but we were learning about the benefits offered by Magento 2 around speed performance and increased merchandising flexibility and so much more. This was a chance to 'clean up house' and take advantage of the opportunity to evolve our brand online through a redesign in parallel with the move to Magento 2.
And the results have been stunning.
The new website achieves a polished, streamlined design that whilst focused on an intuitive shopping journey, also brings to life the new and improved branding that is clean, minimalist and completely focused on the carefully selected range of on-trend products.
The range extends across wall and floor tiles, natural stone, porcelain, quartz, split face mosaic and accessories, accessible through Magento 2’s search facility, a no-nonsense menu navigation or via a series of stunning lifestyle imagery blocks featuring the company’s best-selling categories.
Once into category pages, Stone Tile Company’s new Magento 2 store, offers a multi-select filter allowing shoppers to select from attributes including suitability, colour, finish, material, size and price per square meter. Visitors can easily funnel their search to their short-listed selection of products in only a few clicks.
Integration with Trust Pilot brings reassuring trust signals to Stone Tile Company’s online visitors throughout their customer journey. STC’s reputation as a high quality, professional and credible player in a very competitive market is solidified through their consistently highly rated reviews from satisfied shoppers.
A complete customer journey
Focus has been brought to the fore-front to a key USP of the business: their Style and Advice section on the site. These complementary pages to the ecommerce journey enable prospective shoppers’ access to the very latest product news and interior design trends through detailed content pages including the blog, installation and fitting guides, product guides and, a clever tile pattern page dedicated to educating and inspiring home-owners who may be just starting out on their DIY journey.
One of Stone Tile Companies key objectives for the Magento 2 build was to incorporate intelligent functionality to help customers calculate the cost and place an order according to their preferred measurement – in square metres or by pack size. This has been developed on the product page and customer feedback for this functionality has been very positive.
Dealing with their free sample offering was also a top priority. When it comes to DIY projects, Stone Tile Company’s’ customers are obviously very keen to see samples before placing a considerable order. The ability to order a cut sample from the product page is now so easy and frictionless, with the usual add to basket and checkout process enabling customers to add up to 2 samples free of charge.
“Our customer’s feedback has been very positive, we’ve been able to present a more cohesive brand offering online and incorporated in elements that we know are so important to our customers, whilst taking advantage of all the core functionality within Magento 2.” - Katie Jenkin, Creative Director and co-founder at Stone Tile Company
We’re delighted with our new Magento 2 website...
It’s so much faster for our customers and easier for my team to use day to day from a merchandising and management perspective. The growth in our sales is proof that it’s been an excellent investment for our business.