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Skin Inc Case Study

Engages in research, development, manufacture, and marketing of customised skincare products.

Williams Commerce partnered with Skin Inc to deliver a new Shopify Plus website and paid media services to drive sales with a highly-profitable ROAS.

350% improvement on revenue from paid search

104% increase on paid social ROAS

17% increase in conversion rate

Deliverables

  • In 2019, Skin Inc decided to move to
    Shopify Plus in order to support greater scalability and ease of operation
  • Approached Williams Commerce to harness their expertise in Shopify Plus and digital marketing

Approach

  • Delivered strategic ecommerce consultancy for the board of management
  • Included optimising website conversion, as well as making enhancements to the user experience and user interface.
  • Made ad-hoc website improvement projects
  • Delivered digital marketing services, paid social and PPC
  • Implemented search engine optimisation and conversion rate optimisation service.

Technology

Services

  • Ecommerce
  • Digital marketing​

Results

  • 350% improvement on revenue from paid search vs. last year in the US
  • 104% increase in ROAS for paid social vs. last year in US
  • 47% reduce in paid social CPA in US
  • 17% increase on conversion rate over last 3 months for Singapore site

CUSTOMER SINCE

2020

PROJECT SIZE

£70k

SECTOR

Cosmetics

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London
60 Great Portland Street London United Kindgom W1W 7RT
Leicester

The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL

+44 116 326 1116

Scotland

Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX

New York

7th Floor
666 3rd Ave.
New York
United States
NY 10017

Australia

Level 17
31 Queen Street
Melbourne
VIC 3000

+61 03 8652 1590

India

Iconic Corenthum Building,
Tower C, 3rd Floor,
Sector 62,
Noida UP 201301

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