Providing 'best in class' industry sports supplements at an affordable price

Protein Dynamix is a fresh thinking sports nutrition brand dedicated to providing ‘Best in Class’ industry-leading sports supplements at an affordable price. Williams Commerce recently re-launched their site on the Magento platform.

Services: Integration, UX

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The brief

Protein Dynamix needed to gain full control over content and promotions – something their previous infrastructure could not give them. They also required an operationally robust infrastructure which could deal with a massive increase in sales. The key Protein Dynamix requirements were:

  • Mobile responsive site implementation
  • Integration with Sage 200
  • Inventory feed for Google Merchant Centre
  • A CMS system to manage their extensive ‘Fitness Academy’ content
  • Advanced promotional functionality


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Protein Dynamix chose Williams Commerce for their technical experience with Magento as well as their interactions infrastructure, which provides a robust platform for systems integration. The site was built on Magento Community Edition, Williams Commerce built all elements of Protein Dynamix retail infrastructure including:

  • Mobile responsive design
  • Multi-select Ajax driven guided navigation
  • Stock synchronisation via Williams Commerce’s Interactions framework
  • A range of custom promotion features, using several extensions from third-party providers
  • SweetTooth loyalty


Since launch Protein Dynamix have dramatically improved both traffic levels and conversion rates. Year on year traffic levels are up over 95%, and conversion over 300%, which has translated into increases in revenue of nearly five times. The challenge now is to maintain this stellar success!

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What we delivered

We provided A responsive design
We delivered An ajax driven guided navigation
We integrated Extensions from third party providers

Project to plan?

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