Providing ‘Best in Class’ industry sports supplements at an affordable price

Protein Dynamix is a fresh thinking sports nutrition brand dedicated to providing ‘Best in Class’ industry leading sports supplements at an affordable price. Williams Commerce recently re-launched their site on the Magento platform.

The Brief

Protein Dynamix needed to gain full control over content and promotions – something their previous infrastructure could not give them. They also required an operationally robust infrastructure which could deal with a massive increase in sales. The key Protein Dynamix requirements were:

• Mobile responsive site implementation
• Integration with Sage 200
• Inventory feed for Google Merchant Centre
• A CMS system to manage their extensive ‘Fitness Academy’ content
• Advanced promotional functionality

Solution

Protein Dynamix chose Williams Commerce for their technical experience with Magento as well as their interactions infrastructure, which provides a robust platform for systems integration. The site was built on Magento Community Edition, Williams Commerce built all elements of Protein Dynamix retail infrastructure including:

• Mobile responsive design
• Multi-select Ajax driven guided navigation
• Stock synchronisation via Williams Commerce’s Interactions framework
• A range of custom promotion features, using several extensions from third party providers
• SweetTooth loyalty

Results

Since launch Protein Dynamix have dramatically improved both traffic levels and conversion rates. Year on year traffic levels are up over 95%, and conversion over 300%, which has translated into increases in revenue of nearly five times. The challenge now is to maintain this stellar success!