Providing 'best in class' industry sports supplements at an affordable price
Protein Dynamix is a fresh thinking sports nutrition brand dedicated to providing ‘Best in Class’ industry-leading sports supplements at an affordable price. Williams Commerce recently re-launched their site on the Magento platform.
Services: Integration, UX
The brief
Protein Dynamix needed to gain full control over content and promotions – something their previous infrastructure could not give them. They also required an operationally robust infrastructure which could deal with a massive increase in sales. The key Protein Dynamix requirements were:
- Mobile responsive site implementation
- Integration with Sage 200
- Inventory feed for Google Merchant Centre
- A CMS system to manage their extensive ‘Fitness Academy’ content
- Advanced promotional functionality
Solution
Protein Dynamix chose Williams Commerce for their technical experience with Magento as well as their interactions infrastructure, which provides a robust platform for systems integration. The site was built on Magento Community Edition, Williams Commerce built all elements of Protein Dynamix retail infrastructure including:
- Mobile responsive design
- Multi-select Ajax driven guided navigation
- Stock synchronisation via Williams Commerce’s Interactions framework
- A range of custom promotion features, using several extensions from third-party providers
- SweetTooth loyalty
Results
Since launch Protein Dynamix have dramatically improved both traffic levels and conversion rates. Year on year traffic levels are up over 95%, and conversion over 300%, which has translated into increases in revenue of nearly five times. The challenge now is to maintain this stellar success!
