Proguard

Client: Proguard

Sector: Protection Materials

When undertaking a project such as a move or a redecoration job, the last thing you want is for certain materials to be inadvertently damaged during the process.

Temporary protection equipment can help prevent such disasters occurring. Proguard is one of the best in the business when it comes to supplying quality protection materials for customers.

To meet it business goals, Proguard decided to migrate to a new ecommerce platform in the form of Magento 2 Open Source. The company chose Williams Commerce as its migration partner, and we helped oversee a successful transition to this new ecommerce platform.

A smooth transition

Proguard previously operated their ecommerce website on the Magento 1 platform. As Magento 1 end of life approached however, the company took the decision to make a change that would enable the brand to move forwards in a positive way.

Magento 2 Open Source was selected as Proguard’s ecommerce platform of choice as it would provide the flexibility needed to continue to meet the needs of Proguard’s B2B and B2C clients.

In order not to lose important data and SEO value during the switchover, the project also included data migration from the previous Magento 1 platform to Magento 2 Open Source.

A host of exciting enhancements

To better cater for the needs of Proguard’s customers, a series of enhancements to the website on Magento 2 Open Source were made.

The Williams Commerce design and UX team led the custom design of a number of selected pages. This will help enhance the usability and user experience for Proguard’s clientele.

Our team added a segmentation feature on email subscription within Magento, while an integrated blog within Magento was also included.

There was also a personalisation tool integrated within Magento. This was done without using a third-party provider, tailoring the digital experience for users. They can also take advantage of the site’s Find a Stockist tool.

Additionally, the new site includes downloadable files on every product listing to better facilitate the needs of users.

Customer convenience

The Proguard site now contains Reviews.co.uk integration to provide trust signals for new visitors to the site and reflect the kind of quality service Proguard delivers.

Payments can also be completed thanks to the site having Barclays as its payment provider, while a reward scheme within the Magento instance is also present. This was added without using a third party

Catering to client needs

The project also prioritised the requirements of the Proguard team. This meant a search upgrade was carried out, giving website administrators more control over the configuration and refinement of the search for their products.

A special B2B module was included to allow Proguard to sell more effectively to retailers directly. The specific B2B capabilities needed were not available on Magento Open Source, so the Williams Commerce team took the decision to use a third party to deliver specific B2B features. This includes quote request for products, as well as multiple log-ins via one account.