Operating across East Anglia and the East Midlands, Mick George Ltd is a leading supplier in the construction industry.

The company has expertise in a wide range of areas – everything from asbestos removal and demolition to skip hire, waste management, bulk excavation and more.

In order to enhance the effectiveness of its online channels, Mick George Ltd turned to Williams Commerce and utilised our SEO and PPC service offering.

Services: SEO, PPC

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Immediate enhancements

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Williams Commerce and Mick George Ltd started to work together at the beginning of 2018, and even in the early days of our collaboration, a significant upturn was noted.

By incorporating our SEO services into their online approach, Mick George Ltd saw an upturn in visitors thanks to organic search. This included analysis of Mick George Ltd’s existing site and finding areas that could be improved, before setting out an SEO strategy that incorporated keyword-savvy content, competitor link analysis and technical SEO work.

Our SEO work has resulted in a 23% increase in traffic was recorded, which in turn helped bring about more revenue for the company.

More sessions and new users

As well as utilising the potential of organic search, pay per click search was also successfully embraced.

Mick George Ltd saw that PPC results brought a specific increase of 62% in sessions on their website YOY. This was comprised of 56% more new users, indicative of people finding out about the excellent Mick George Ltd offering for the first time.

Our PPC work brought about a significant revenue increase for Mick George Ltd, to the tune of 118%. Additionally, a transaction increase of 130% was also achieved.

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A Great Working Relationship

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“We started working with Williams Commerce in January 2018, and since this partnership started we have seen our online profile grow substantially month on month,” said Stuart Costello, Marketing Director at Mick George Ltd. “As a business, we are focused on driving high quality localised traffic to our website, that converts into either an online sale or enquiry. Williams Commerce understood our objectives and developed a full SEO strategy following a technical and on-site audit of our website. This was presented to our in-house marketing team with recommendations on how we could achieve our objectives for 2018. We are nearly 12 months into this plan, and the results are excellent so far. Organic traffic has increased year-on-year every month in 2018 and we are driving more transactions from this source.”

Each month we have a face to face meeting where we look at the data and they share all their insights into how we can continue to drive Mick George Ltd up the Google rankings. All in all, a great working relationships that has had positive impact on our marketing strategy.”

Working together...

We have a great working relationship with their SEO team, and they are always on hand to provide advice and guidance.

Marketing Director at Mick George Ltd Stuart Costello
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What we delivered

Significant 23% increase in organic traffic
Major 118% increase in PPC revenue
Gamechanging 62% YoY rise in PPC traffic

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