Client: John Smedley
John Smedley has a rich and celebrated history. Since its establishment in 1784, the John Smedley business has manufactured luxury knitwear for men and women, basing its operations at its headquarters in rural Derbyshire – the oldest manufacturing factory in the world.
But thriving in the modern age is all about successfully operating across all mediums. Combining the company’s sense of tradition with modern efficiency is key to John Smedley remaining the major market force it has been for centuries.
An ecommerce website delivering an excellent user experience is key to this. But John Smedley found itself stuck on a Magento 1 website and needed to take a step forward.