With an online presence and a high street café and shop known fondly as the ‘Tardis’ in Hertfordshire, the biking gear specialist has a reputation for high quality customer service and a curated range of the world’s best brands.

Bike Stop have partnered up with Williams Commerce since 2016, taking advantage of the full digital suite of services. Bike Stop chose Magento Commerce Cloud enabling the business to build on past successes on Magento 1 and take their online performance up a gear in 2020.

bikestop_tech details

Improved performance

Early indications from weeks of Beta mode testing and first days of go live, that conversion rates are significantly up, a key objective for Bike Stop.

The move to Magento 2 has enabled Bike Stop to take advantage of the very latest suite of ecommerce enhancements, plus: sizechart plumrocket module, full page cache, Amasty blog, improved layered navigation, magic zoom, integration with Intelligent Retail, Google Tag Manager Pro, Mailchimp integration, rich snippets suite, Miravisit search along with market leading providers including Klarna, Nosto and Yotpo.

We’ve been with Williams Commerce since 2016...

The biggest piece of work is the move to Magento 2 which is an exciting new chapter for our business, the range of functionality and all the enhanced features is going to lay the foundation for our ongoing success for the next 5 years at least.

Martin Brown Director, Bike Stop
Bike Stop

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