andPOUR mix it up on Magento 2
A new website design was required to reflect the brand ethos of style and sophistication. Visually striking imagery combined with the use of large font and a minimal background colour palette allows web visitors to discover the brand and the product range with ease.
Services: Magento 2, Custom design, UX
A BLEND OF CUSTOM DEVELOPMENT AND BESPOKE DESIGN
Built on the powerful Magento 2 platform, andPOUR’s new website has taken Magento’s rich, in-built functionality further with the help of custom development work including:
- Creating a bespoke Cocktail Selector placed on the homepage which allows visitors to quickly choose the cocktails they want and then add all the ingredients needed to cart.
- Adapting the product pages to cocktails by using bundle products linked to stock for easy selection and control.
- Creating custom CSVs to import into the delivery systems
Mixing convenience with simplicity
With the aim of delivering a smooth online experience, andPOUR’s new online destination can be easily browsed across all types of devices due to its responsive, mobile-friendly design. This enables a visitor to use the website on the go, anywhere, anytime.
The shopping journey has also been further simplified with the help of clever filters applied to cocktails, so customers can quickly discover the best fit for their tastes. Links through to the selected cocktails means that users are only one click away from finding all the ingredients they need to purchase to create each cocktail.
More than just an ecommerce store
In addition to showcasing their product range, andPOUR have also opted for a Magento blog to be installed on the website which has been customised using their brand guidelines and transformed into the Concierge section which hosts useful articles offering added value and insights for the visitors.
Some of the blog posts are also hosted on the homepage, which also features links within the footer towards the business’s social media accounts, as well as a customised Newsletter sign-up field, so users can easily engage with andPOUR across multiple channels.
A full end to end solution
Once the new website was built, andPOUR chose to continue their partnership with Williams Commerce by also opting to host their website with us, joining more than other 200 ecommerce customers who take advantage of our managed hosting services.