Established by Cecile Reinaud in 2002, Seraphine has become a global leading brand in designer maternity clothes, with celebrities such as The Duchess of Cambridge, Anne Hathaway and Gwen Stefani wearing their stunning maternity fashion collections.

With stores across the world in UK, USA, France, Dubai and Hong Kong, Seraphine were ready for their next phase of online growth and opted for the power of Magento Enterprise as their chosen platform on which to build and accelerate their online growth.

Designed in partnership with the high end design house Lewis Commerce, the new Seraphine website reflects the iconic maternity wear brand values and features a modern, responsive mobile design to facilitate shopping on the go.seraphine new website on Magento Enterprise

Desktop version offers an engaging mega menu from which visitors can start their shopping journey and the website offers impactful high resolution product imagery and lifestyle photography that showcases the latest collection and the stunning range of maternity clothes.

Other functionality built into Seraphine’s Magento store includes custom Instagram API integration embedded on the website featuring Seraphine’s Instagram posts that connects web visitors with their busy Instagram social feed.

Further technical integration includes connection to the Prima order and inventory management system, creating streamlined and efficient exchange of data for order processing between Magento and Prima.

As an international business, it was important for Seraphine to offer multiple currency selection, allowing users from the UK, US, EU and France to buy online conveniently.

Check out the rich functionality and stunning design of the new Magento Enterprise website for Seraphine at