And it looks like the UK is at the forefront of this movement. According to a recent Criteo report from 2016, UK was the second country in the world, after Japan, to sell more on mobile than desktop and see some of the highest conversion rates on mobile.

Some would argue that there’s nothing new about the shift towards a mobile-first world, as we’re starting to see mobile overtaking desktop in most aspects (with the number of mobile searching surpassing that of desktop as early as 2015, according to Google). Not to mention the pressure from industry giants such as Google and Facebook who are constantly stressing the importance of prioritising mobile.

At Williams Commerce, we’ve been working closely with our clients to ensure the transition to a mobile-first vision happens smoothly. From building websites with a mobile responsive design to conducting Conversion Rate Optimisation (CRO) analysis specifically for mobile or UX audits which put an excellent user experience on mobile at the core of a successful ecommerce website, we offer a complete suite of services that can help optimise mobile performance for ecommerce businesses.

If you don’t have a fully optimised mobile ecommerce website, we’re here to help get you on the right track. But hurry! As increasingly more companies have already made the transition, failing to give mobile the importance it truly deserves and invest in it can mean bad news for your overall digital business.

Ready to get started? Contact the Williams Commerce team on 0116 326 1116 or email [email protected] to find out more about our mobile commerce services.