Google Analytics 4

This is where you can find all of your articles and resources relating to Magento 2 Open Source and its features. Learn more online on the Williams Commerce website.

Linking GA4 to Google Ads – a six step guide
Google Analytics 4MarketingStrategy

Linking GA4 with Google Ads to optimise performance  

Google Analytics 4 (GA4) and Google Ads are powerful digital marketing tools. When you use them together you can share …

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UA4 vs GA4 Tracking
Google Analytics 4MarketingStrategy

UA vs GA4 Tracking – What you need to know

Wondering how tracking and reporting differs between Universal Analytics and Google Analytics 4? Read the latest Williams Commerce blog and find out everything you need to know.

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